1st place '21st Century Grand Duchess', 2nd place 'Prescribing Love', 3rd place 'Scarecrow'

*This content was translated by AI.

• Drama Brand Reputation May 2026

According to the May 2026 Drama Brand Reputation big data analysis, the rankings were 1st '21st Century Grand Duchess', 2nd 'Prescribing Love', and 3rd 'Scarecrow'.

The Korea Corporate Reputation Research Institute analyzed 54,488,779 pieces of brand big data from 21 dramas loved by the public from April 12, 2026, to May 12, 2026, measuring consumer brand engagement and communication volume, media consumption, brand diffusion, and consumption. Compared to the 44,965,367 pieces of drama brand big data from April, this represents a 21.18% increase.

The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, and social value, and applying weights. In the drama brand reputation analysis, the brand reputation index was analyzed based on participation value, communication value, media value, community value, and viewership value. The analysis adopted a content value analysis algorithm for drama brand reputation.

Through big data analysis of brand reputation, it is possible to analyze where, how, why, and how much consumers talk about a brand. The brand reputation editor's participation in brand monitor analysis and the recommendation index through the brand reputation ranking page are included as weights.

The May 2026 Drama Brand Reputation rankings were analyzed as follows: 1st '21st Century Grand Duchess', 2nd 'Prescribing Love', 3rd 'Scarecrow', 4th 'Happy Our Good Day', 5th 'Shin Law Office', 6th 'First Man', 7th 'Girigo', 8th 'Secret Gratitude', 9th 'Doctor Shin', 10th 'Red Pearl', 11th 'Sold Out Again Today', 12th 'Bloodhounds 2', 13th 'Yumi's Cells', 14th 'Everyone Is Fighting Their Own Worthlessness', 15th 'Climax', 16th 'Goldland', 17th 'Brave New World', 18th 'Revers', 19th 'Weak Hero', 20th 'Carry Seon-jae and Jump', and 21st 'Seon-jae and Yeon-ri'.

The brand '21st Century Grand Duchess', which recorded 1st place in the Drama Brand Reputation, was analyzed with a brand reputation index of 5,111,258, with a participation index of 1,314,750, media index of 1,127,044, communication index of 621,582, community index of 688,635, and viewership index of 1,359,248.

The brand 'Prescribing Love', ranked 2nd, was analyzed with a brand reputation index of 4,585,562, with a participation index of 260,645, media index of 565,786, communication index of 738,740, community index of 1,290,438, and viewership index of 1,729,952.

The brand 'Scarecrow', ranked 3rd, was analyzed with a brand reputation index of 4,418,691, with a participation index of 1,151,678, media index of 1,009,685, communication index of 947,138, community index of 679,992, and viewership index of 630,197.

The brand 'Happy Our Good Day', ranked 4th, was analyzed with a brand reputation index of 4,189,662, with a participation index of 172,375, media index of 987,447, communication index of 943,682, community index of 912,262, and viewership index of 1,173,896.

The brand 'Shin Law Office', ranked 5th, was analyzed with a brand reputation index of 3,651,840, with a participation index of 832,559, media index of 687,065, communication index of 771,372, community index of 434,083, and viewership index of 926,760.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the May 2026 Drama Brand Reputation big data analysis, the brand '21st Century Grand Duchess' recorded 1st place. Analyzing the drama brand category, compared to the 44,965,367 pieces of drama brand big data from April, there was a 21.18% increase. A detailed analysis shows brand consumption rose 13.35%, brand issues rose 14.45%, brand communication rose 56.12%, brand diffusion rose 38.49%, and brand consumption fell 5.32%."

He continued, "Link analysis of the brand '21st Century Grand Duchess', which recorded 1st place in the May 2026 Drama Brand Reputation, showed high analysis for 'box office hit' and 'pioneering'. Keyword analysis showed high analysis for 'Byun Woo-seok, IU, OST'. In the positive-negative ratio analysis, the positive ratio was analyzed at 90.58%."

This May 2026 Drama Brand Reputation survey was conducted through brand big data analysis of '21st Century Grand Duchess', 'Prescribing Love', 'Scarecrow', 'Happy Our Good Day', 'Shin Law Office', 'First Man', 'Girigo', 'Secret Gratitude', 'Doctor Shin', 'Red Pearl', 'Sold Out Again Today', 'Bloodhounds 2', 'Yumi's Cells', 'Everyone Is Fighting Their Own Worthlessness', 'Climax', 'Goldland', 'Brave New World', 'Revers', 'Weak Hero', 'Carry Seon-jae and Jump', and 'Seon-jae and Yeon-ri'.

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*This content was translated by AI.