Studio S Hong Seong-chang (CEO) "SBS Saturday-Sunday Drama: An Impregnable Fortress, Built on Deep Trust Between Production Team and Actors"

*This content was translated by AI.

Studio S Hong Seong-chang (CEO), Kim Ki-seop, Head of SBS Programming Department, shared his thoughts on the reasons behind SBS dramas' success.

On the morning of the 1st, SBS drama media day 'Next Episode' was held at Hotel Naru Seoul in Mapo-gu, Seoul. Attendees included SBS Head of Programming Department Kim Ki-seop, Studio S Hong Seong-chang (CEO), directors Lee Seung-young and Kwon Da-som, and actors So Ji-sub, Lee Je-hoon, and Ha Young.

That day, SBS revealed its achievement of ranking first in viewership among all channels for six consecutive years among the 2049 demographic, and unveiled its global content distribution and programming strategies to respond to the rapidly changing media environment.

Since the launch of Studio S, SBS has planned and produced over 60 high-quality works in the past six years, presenting hit dramas with viewership ratings exceeding 20%, such as 'Stove League', 'The Penthouse', 'Romantic Doctor Kim Sun-woo', 'Model Taxi', and 'The Priest'.

Hong (CEO) said, "I used to feel envious whenever global OTT platforms held media days, but I am finally happy and grateful that SBS is also holding a media day."

He continued, "I am grateful that people say 'SBS Saturday-Sunday dramas are as solid as an impregnable fortress' in the drama market. The drama that started it all was 'The Priest'. It received great love, and we made many efforts to secure the Saturday-Sunday drama slot. It seems we have come this far thanks to the many who loved the refreshing, satisfying stories."

Head of Programming Department Kim explained the programming direction for the second half of this year and the first half of next year: "It is both light and heavy. There is also the burden of continuing to achieve top results. We plan to expand the number of weekday dramas starting from November. The keyword is 'series power'. 'Model Taxi 3' swept the living rooms. Before that, there were the entire 'Model Taxi' series and 'Romantic Doctor Kim Sun-woo'. Coming up are 'Chaebol X Detective' and 'Judge from Hell'. I believe that attractive characters, a solid worldview, and the realization of justice are the three essential elements."

What is the secret behind SBS's season system? Hong (CEO) added, "Fundamentally, the two basic conditions are whether viewers want it and whether the worldview can be expanded. The secret behind SBS producing many seasons is the trust relationship between the production team and the actors."

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*This content was translated by AI.