Kim Hye-soo and Jo Yeo-jung's new work, 'Squid Game' director Hwang Dong-hyuk falls: "I can't stop"

*This content was translated by AI.

From director Lee Chang-hee to producer Kim Ji-yeon and director Hwang Dong-hyuk, all involved in producing Coupang Play's series 'It Is Not an Affair That Is the Problem' revealed their reasons for making the work, raising expectations for its completion.

'Coupang Play Series "It Is Not an Affair That Is the Problem" (screenplay by Jung Eun-kyung and Park Soo-rin; directed by Lee Chang-hee, hereinafter "It Is Not an Affair") is a runaway chain-reaction black comedy in which a popular influencer couple who sold their happy family life and a neighboring doctor couple embroiled in a messy divorce lawsuit become entangled in an unbearable secret that makes even infidelity seem trivial.

Director Lee Chang-hee, known for building his own directorial world with works such as 'A Murderer at Large', 'Strangers from Hell', and the film 'The Vanished Night', takes on a black comedy challenge. Praised for his delicate direction that densely builds character psychology and his stylish, sensory-rich mise-en-scène, he will unravel unpredictable events and relationships between characters in his unique style in this work.

Director Lee Chang-hee stated, "I felt a strong attraction to the story itself and developed a directorial ambition," explaining his reason for joining. He added, "It is full of unexpected twists and wit. It is an attractive work that constantly raises the question among viewers: 'If infidelity is not the problem, then what is?'" further boosting expectations.

The mere fact that this work was produced by First Man Studio, which created the global box office phenomenon 'Squid Game' series, has already generated intense anticipation. Kim Ji-yeon (CEO), who led the start of the project, said, "We started with the idea of creating a unique comedy between two neighbors," and added, "It is a fresh story that does not belong to any existing specific genre. All characters drive the story forward with tremendous power. We hope viewers will enjoy it as they would savor the complex nature within human beings."

Hwang Dong-hyuk, director of 'Squid Game' and producer of 'It Is Not an Affair That Is the Problem', also praised the script's intense immersion: "When I read the script, I felt a sense of 'binge reading' that went beyond 'binge watching.' It was so hard to stop midway because I couldn't wait to see what came next on the following page. With twists constantly overturning predictions, I became convinced that if realized as a video series, it would be truly the best."

As a fresh work where multiple elements collide in complex ways, the directorial focus was also distinctive. Director Lee Chang-hee emphasized, "We tried not to limit ourselves to any specific genre. Rather than focusing on comedy or thriller alone, we concentrated on humorously portraying the tangled stories of people," and stressed that most effort was devoted to balancing the main characters.

He further added, "Even if the characters are beautifully and lavishly packaged, they hide weakness and pettiness within," noting, "Although it begins with infidelity, as larger events unfold behind it, the characters collide, conflict, and resolve, creating irony." This previewed the unique color of 'It Is Not an Affair That Is the Problem' that will stimulate dopamine.

Meanwhile, 'It Is Not an Affair That Is the Problem' will be released on July 31 at 8 p.m. on Coupang Play. Both Coupang Wow members and general members can watch it for free.

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*This content was translated by AI.