* Translated by AI

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"Rights sold well, no losses"... Sung Hoon confident in his return after three years: "The Boss's Vulgar Taste" [Comprehensive]

Published:

Kim Noeul

*This content was translated by AI.View Original

Actors Lee Jung-shin, Oh Se-young, and Sung Hoon pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Actors Lee Jung-shin, Oh Se-young, and Sung Hoon pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@

Actor Sung Hoon expressed confidence in the global success of "The Boss's Vulgar Taste."

On the morning of the 11th, the production press conference for MBN's new Wednesday-Thursday drama "The Boss's Vulgar Taste" was held at Stanford Hotel Korea in Sangam, Mapo-gu, Seoul, attended by Director Kang Sol and actors Sung Hoon, Oh Se-young, and Lee Jung-shin.

"The Boss's Vulgar Taste" is a taste-hitting undercover romance between Gwon Do-hyuk (Sung Hoon), a chaebol boss with zero taste who searches for "Her" within a single album, and Lee Eun-chaeye (Oh Se-young), an indie band vocalist who appears as the only variable in his life. It is based on the popular web novel and webtoon of the same name.

On this day, Director Kang stated, "It is a romantic comedy depicting the process of two men and women with different tastes coming to share each other's taste," adding, "I believe the fun inherent in the story is most important. When I first read the script, I found it interesting as a reader, and I was convinced that working with wonderful actors would result in a lovable drama."

Sung Hoon plays Gwon Do-hyuk, the representative of Oyes Entertainment and a genius in the AI field, Oh Se-young plays Lee Eun-chaeye, who possesses ultra-positive energy, and Lee Jung-shin plays Moon Tae-gyeong, a gentle and relaxed pediatric specialist.

Director Kang Sol, actors Lee Jung-shin, Oh Se-young, and Sung Hoon pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Director Kang Sol, actors Lee Jung-shin, Oh Se-young, and Sung Hoon pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@

Regarding why he decided to appear in the drama, Sung Hoon said, "I have good memories of working well with the director in 'Aching Romance,' so I was confident that we could create a beautiful picture this time as well. After that, the casting of actors proceeded smoothly, and I thought Oh Se-young and Lee Jung-shin had the capability to cover for me if I stumbled."

Oh Se-young expressed her affection for the work, saying, "When the script came to me, I was moved. The director said I would suit the character of Eun-chaeye well and trusted me, which made me want to do a good job. Since it is a diverse character, I really wanted to do well and had a strong desire to participate."

Lee Jung-shin revealed his confidence, stating, "I approached the offer with gratitude," adding, "I was cast during CNBLUE's world tour. I have always yearned for the romantic comedy genre, so I am grateful for the offer. I also thought I could well express the character of gentle Tae-gyeong."

This marks Sung Hoon's return as a lead actor after three years, following MBN's drama "The Standard of Perfect Marriage," which aired in 2023. Additionally, Sung Hoon was involved in a controversy over bad manners after appearing as a guest on tvN's variety show "Queuing Restaurant" in 2022. At the time, he drew widespread criticism for showing unsanitary behavior, such as picking up meat with chopsticks to eat and shaking his head to wipe sweat while eating with other participants. He has now returned to his main profession after a long time.

Regarding Sung Hoon's return to the living room, Director Kang stated, "(Sung Hoon) helped the set a great deal as a senior actor. I think he provided significant help in creating the atmosphere," conveying gratitude to Sung Hoon.

Actor Sung Hoon poses at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Actor Sung Hoon poses at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Actors Sung Hoon and Oh Se-young pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Actors Sung Hoon and Oh Se-young pose at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@

So, what is the differentiation from the highly popular original work, and what points did the actors consider important? Director Kang answered, "We proceeded with a basic framework. Since some time has passed since the original work was released, there were shortcomings in reflecting current trends, so we thought a lot about that part."

Sung Hoon revealed, "As an actor, I naturally wanted to see the original work, but the director and production company requested that it would be better if I didn't watch it, so (I) did not watch it," while Oh Se-young showed affection for the original work as well, stating, "Since visuals are very important for this role, I had a strong desire to reference them. Out of curiosity, I also watched the original webtoon. It seems there was joy that has not changed even with time."

Sung Hoon has been particularly appearing in dramas based on original works. Regarding this, Sung Hoon candidly revealed, "It seems I have often been chosen for works with original sources in the past. They seem to have seen my capabilities well, and honestly speaking, I think they choose me because overseas rights sell well when I appear, so it is not a structure where we start at a loss. I am also giving my best effort with my life," eliciting laughter.

Actor Lee Jung-shin poses at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@
Actor Lee Jung-shin poses at the production press conference for MBN's Wednesday-Thursday drama "The Boss's Vulgar Taste," held on the morning of the 11th at the Stanford Hotel in Sangam-dong, Mapo-gu, Seoul. The romantic comedy "The Boss's Vulgar Taste," which follows chaebol boss Gwon Do-hyuk as he searches for "Her" within a single album and indie vocalist Lee Eun-chaeye, who appears as a variable in his life, premieres on the 11th. /November 11, 2026 /Photo=Lee Dong-hoon photoguy@

Sung Hoon also took on nudity scenes in this drama. He expressed confidence about nudity, saying, "I did some swimming before acting, so I spent almost half my life walking around naked. Therefore, I do not have a sense of aversion to nudity. For this work, I reduced my sleep time and worked hard to make a beautiful body."

Finally, Sung Hoon urged, "We filmed in a way that could convey warm energy, so please pay close attention."

Meanwhile, "The Boss's Vulgar Taste" premieres at 10:20 p.m. on this day.

*This content was translated by AI.View Original

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