"Hip-hop is down"? That's true"..Park Jae-beom → 'Real hip-hop' to be called 'Show Me the Money 12' [Roundup]

*This content was translated by AI.

"Show Me The Money," which led to the popularization of hip-hop in Korea, has returned for its 12th season. From Park Jae-beom, who represents the genre, to J-Tong, who joined the new group, they have united with only one sincerity toward hip-hop.

At the Eliena Hotel in Gangnam-gu, Seoul on the 15th, the production presentation of the Mnet hip-hop survival program "Show Me the Money 12" (hereinafter referred to as "Show Me the Money 12") was held, and Zico, Crush, Park Jae-beom, Lil Moshefit, Gray, Loco, J-Tong, and Hucky Shibaseki participated as producers.

CP Choi Hyo-jin, who directed the production on this day, said, "I struggled a lot because it's been a long time since I produced it. I think there are three main points: producers, talented people and attractive applicants, and expansion into a new narrative," he said.

He said, "Producers are changing their bodies and souls to capture various colors, and I think we will be able to meet applicants with various charms by expanding the preliminary round. You will be able to listen to rap in various languages. In addition, as part of creating a new heritage, we have even created an extended version called the "world of night cars" in connection with TVing.

Zico said, "I'm working hard to have fun and to make Korean hip-hop rich," while Crush also said, "I'm working hard to change my body and make it work hard." I'm having fun," he said.

Loco said, "I'm filming hard, so I think you can look forward to it a lot," and Gray expressed confidence, saying, "I think many people's efforts will be reflected well because I've changed my body and soul."

The producer team consisted of Zico-Crush, Gray-Loco, J-Tong-Hucky Shibaseki, Lil Moshpit-Park Jaebum. What are the strengths of each team.

First of all, Zico, who teamed up with Crush, said, "We are both artists across genres," and said, "The participants will be able to try various genres and show the maximum potential of the person." Crush, who joined Show Me for the first time, also said, "Like Zico and one body, there is telepathy even if we don't tell each other that we have good teamwork. I think that part of us will affect the participants every round," he said.

Park Jae-beom said, "Me and Moschfit have the same taste, so we have good chemistry when we are together, and there are many fun and funny things to laugh about. "The goal is to show our spirit, attitude and style rather than to be too calculated in Show Me 12," he said, and Lil Moschfitt said, "I want to let people know why this culture that we like is cool."

Gray said, "I've been waiting for 'Show Me 12'. I've been working with Loco for a long time, and I'm trying to have fun with responsibility in the middle of the core and the public," Loco said, adding, "The competition should aim to win the championship. That way, the viewers can enjoy it. As a former participant, I can understand the participants better," he said with confidence.

Hucky Shibaseki expressed his extraordinary ambition, saying, "I don't know our color, but our strength is the spirit of Hungry as it is our first participation," and J-Tong said, "I worked with Hucky a lot in the past. However, there is uncertainty that we cannot contact. However, I believe something strong will come out amid uncertainty," he said, teasing Huki Shibaseki with laughter.

"Show Me 12" performed both the global and domestic qualifiers. Asked about the difference between the two qualifiers, Park said, "The language was different. It was fun because there were many participants who directed various things with their own national culture, traditions, and costumes. This is my fourth screening, and it was refreshing and unconventional to hear the rap in various languages."

Gray, also known as the "King Maker Producer," said of the screening criteria and methods, "There has been no significant change from the previous season, but I feel responsible. Each producer has different tastes, so it has to be subjective. Still, I try to look at it as objectively as possible. "This will be the point of judging this season," he explained.

J-Tong, Hucki Shibaseki joined the "Show Me" series for the first time. When asked about the changed atmosphere after the two participated, Park Jae-beom said, "I watched Huki Shibaseki for the first time while doing 'Show Me 12', and he was really good at broadcasting. The two of them seem to play a role in adding more weight to 'Show Me' because they have a long history in the hip-hop scene.

They also expressed their thoughts on the criticism that Korean hip-hop is in a recession. Park Jae-beom said, "(The popularity of hip-hop) seems to have been dampened," adding, "I hope the genre will come back to life through this 'Show Me 12'. I think it's right that Korean hip-hop has been broken. I don't feel like I'm looking for or listening to hip hop as much as I used to. There are many reasons, but there seem to be people who feel hip-hop like 'children's play', but there seems to be a false preconceived notion like 'pretending to be strong' and 'flex'."

"We think that if we show sincerity as it is, rather than aiming for popularity, you will feel 'this is real.' I hope that the hearts of viewers will also be heated together," he said.

Zico said, "Hip-hop is a fashion-sensitive genre, so we are rapidly changing its form every three to four months. Even within it, artists with their own colors are considered to have their own characteristics. In 'Show Me 12', you will continue to see the transformation of the times.

Nevertheless, what the cast said in unison is that "Show Me" has had a profound influence on Korean hip-hop culture. Crush said, "(Show Me the Money) has had such a vast impact that it is difficult to abbreviate. No one can deny that "Show Me" is what allowed Korean hip-hop culture to reach the public. I think that's why eight of our producers participated in this program. As a person who loves Korean hip-hop, I gathered with sincerity to help," he said, expressing his affection for the hip-hop genre.

Meanwhile, "Show Me," which returned after about three years, plans to provide an expanded viewing experience through collaboration with the largest number of applicants, the largest number of episodes ever, and OTT platform TVING. In addition, the hidden league "Show Me the Money 12: The World of Yacha," which is released every Saturday on TVing, is a hip-hop survival that survives only by rap in extreme environments without set rules. It takes a parallel world structure that develops into a different narrative on the same time line as "Show Me 12".

"Show Me 12" will premiere at 9:20 p.m. that day.

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*This content was translated by AI.