Survival 'Heavenly Bakery' presents 100 million won in prize money for the final winner and mid-sized electric SUV

*This content was translated by AI.

At 9:40 p.m. on February 1st (Sunday), MBN's new entertainment show "Heavenly Bakery" premiered. "Cheonha Bakery" is the first K-bakery survival program in Korea to select the world's strongest baker, shedding light on the competitiveness and potential of "K-bread," which expands bread into a cultural trend beyond the realm of simple food.

From artisan-level bakers gathered in Paldo across the country to pastry chefs who have been recognized for their skills on the world stage and masters of Jaeya, who are drawing attention for their unique recipes, 72 bakers and pastry chefs from around the world will give up their careers and titles and compete with each other with their skills. The fierce competition and high-quality results will imprint the power of 'K-bread' around the world in the first half of 2026.

Along with the program's popularity, the benefits of winning the championship also attract attention. The final winner will be given 100 million won in total prize money, a chance to launch a new bakery brand under his name, and BYD SEALION 7, an urban driving electric SUV that was launched in Korea in September and has been steadily receiving high attention. This is an exceptional support for bakeries who have reached their peak with their best skills, and a symbolic reward to support the future value of K-bakery.

BYD Korea plans to participate as a brand partner in "Cheonha Bakery" and expand brand communication through broadcasting contents in earnest. BYD Korea officially launched its BYD passenger brand last year, focusing on delivering electric vehicles as part of its lifestyle, not just as a means of transportation.

In particular, the collaboration is expected to be a point of contact to naturally convey brand philosophy, given that the narrative of "The Heavenly Bread" of craftsmanship, constant challenges, and completeness proved by the results is in line with the direction of technological innovation pursued by BYD.

Meanwhile, the first episode, which was unveiled earlier, raised expectations by vividly capturing the authenticity of the challengers in bread and desserts and the tension of competition. The production team said that "The Heavenly Bakery" will be a survival program that densely shows the value of craftsmanship and challenge, the essence of baking and confectionery.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.