'Annual Sales of 21 Billion' Master Lee Heung-yong Reveals 350 pyeong mansion "Is it a taste of success?" [a millionaire]

*This content was translated by AI.

Lee Heung-yong, the bakery master of "The Legend of the Neighborhood Bakery," will unveil the surviving "winner" who survived to the end despite the offensive of large franchises.

EBS's "Seo Jang-hoon's Neighborhood Millionaires," which will be broadcast on the 4th, will feature the turbulent life story of Lee Heung-yong, the 13th master of Korean bakery and bread. He has eight stores in Busan alone, leading 180 employees with annual sales of 21 billion won as of 2024. In 1995, Lee opened his first bakery at the young age of 30 with tens of millions of won in debt to his family.

However, sales on the first day of its opening were only 130,000 won. Impressed by lower-than-expected sales, he worked day and night while cutting bread with his daughter on his back, and as a result, he achieved 3 million won in daily sales and 100 million won in monthly sales in 10 years, establishing himself as a representative bakery in the region. In the broadcast, Lee Heung-yong recalls the dizzying time, saying, "There was no place to step down anymore."

Meanwhile, the biggest crisis in his baking life came. A large franchise bakery was built just 3 meters away from the store. Lee Heung-yong was helpless against the offensive, which put discounts on telecommunication companies and season-by-season gifts at the forefront. He confides, "It was the most heartbreaking when our regulars passed in front of the store with the bakery envelope across the street."

At this time, Lee Heung-yong throws a winning move with a different survival strategy that no one expected. While 22 local bakeries once closed one by one, only two survived until the end, Lee Heung-yong and the franchise. He recalls the fierce time, saying, "One day, I was left alone." Lee Heung-yong's secret weapon, which survived against a large franchise, will be revealed through the broadcast.

Meanwhile, Lee Heung-yong's 350-pyeong mansion will also be unveiled in this broadcast. His house, which consists of the main house and the detached house, overwhelms the gaze from the stylish exterior that resembles a gallery. Seo Jang-hoon and Jang Ye-won also cannot hide their admiration in front of the front door, so-called "E○Mess of Moon Jjakgye," which costs 50 million won. The panoramic view of the mountain beyond the barrel window, the detached house, a space only for guests, is another exclamation point of the house. Jang Ye-won, who toured Lee Heung-yong's house, says, "Is this the taste of success?"

In addition, Lee Heung-yong's hot and sincere story will be revealed, which contains the hidden reason why Lee Heung-yong, who captivated Busan, does not open a store in Seoul and his last dream as a bakery master.

Meanwhile, "Seo Jang-hoon's Neighborhood Millionaires" airs every Wednesday at 9:55 p.m.

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*This content was translated by AI.