2.7% → 7.9% of 'Zombie Daughter' at Sung Si-kyung's concert..SBS Lunar New Year's holiday "Jangak"

*This content was translated by AI.

SBS also kept its ratings throne firmly by popularizing a series of popular special programs and movies during the Lunar New Year holiday in 2026. From singer Sung Si-kyung's emotional concert to the top-notch movie "Zombie Daughter," SBS's special lineup of Lunar New Year's special programs completely captured viewers' hearts by winning the first and second ratings among the special programs for the Lunar New Year.

First of all, "Seong Si-kyung, a special Lunar New Year concert," which opened the Lunar New Year holiday brilliantly, once again proved the power of Sung Si-kyung, the god of performance. In particular, the concert was planned as a "single performance" that can only be seen through the main TV broadcast without a separate rerun or OTT release, increasing the concentration of viewers. According to viewer rating agency Nielsen Korea, the "Sung Si-kyung Concert" topped the ratings at the same time, recording 2.3 percent in the first part and 2.7 percent in the 2049 ratings, a major indicator of advertisers and a measure of popularity.

In particular, the broadcast was remarkable to rank No. 1 overall in 2049 ratings among all entertainment programs aired during the Lunar New Year holiday, and the highest household ratings soared to 5.2%, realizing the "Seong Si-kyung fever" that blew into the small screen during the Lunar New Year holiday. The concert, which combines high-quality live and sophisticated production, gave a deep resonance and comfort to viewers of all generations of the holiday and overwhelmed other programs.

Sung Si-kyung's fever was inherited by SBS New Year's special film "Zombie Daughter." Based on the popular webtoon of the same name, the highly anticipated movie "Zombie Daughter" drew viewers to TV until the end of the Lunar New Year holiday, drawing unique settings and touching paternal love. "Zombie's Daughter" recorded 2.2% of 2049 viewers and 5.8% of household viewers, and in particular, its highest instantaneous viewership exploded to 7.9%, ranking first at the same time. (Based on Nielsen Korea's metropolitan area)

As a result, SBS completely dominated the holiday small screen by ranking first and second in all major Lunar New Year special programs in the 2049 target viewership as well as household viewership during the Lunar New Year holiday. It is analyzed that the programming strategy that properly arranged emotional performances and popular movie contents in consideration of viewers' preferences during the holiday period was effective.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.