Seo Jang-hoon suddenly 'falling down'..Lee Donghak, CEO of No. 1 Dolbed in Korea, appears with 'annual sales of 50 billion won' [a millionaire next door]

*This content was translated by AI.

Lee Dong-hak, the No. 1 stone bed CEO in Korea, will make a turnaround with one stone in "Seo Jang-hoon's Neighborhood Millionaire."

EBS's "Seo Jang-hoon's Neighborhood Millionaires," which airs at 9:55 p.m. on the 11th, will reveal the turbulent life story of Lee Dong-hak, the "stone bed CEO" who boasts more than 1 million cumulative sales and No. 1 in Korea. The products he produced are exported to more than 10 countries around the world, including the United States, the United Kingdom, and Singapore, and he took the lead in promoting the status of "K-stone beds" as "the $55 million export king." Lee Dong-hak wrote the success story of "up to 50 billion won in annual sales" with his unique technology and unrivalled sales ability in "heated products with stones" as well as stone beds and jade beds. In addition, after starting with bare hands and running for 25 years without a break, the headquarters and logistics warehouses combined to secure a 3,000-pyeong company site, making the long-standing dream of "building a new headquarters" a reality.

In this broadcast, Seo Jang-hoon and Jang Ye-won will visit Lee Dong-hak's stone bed headquarters located in Yongin, Gyeonggi-do. Regarding Lee Dong-hak's identity of "sitting on a cushion of money with a stone," Seo Jang-hoon said, "What's spread on the street is a stone, and how can you become a millionaire with that stone?" In response, Lee Dong-hak said, "You have to make about 1 trillion won in annual sales to be a real millionaire. "I'm still at the level of a 'new born-in-law(?)'," he said, surprising the scene with an unexpected humble answer.

There is a unique story of his childhood that led him to dream of being "one trillion rich." He, who helped his father who ran a briquette shop and delivered briquettes at a young age, recalls the time when he learned the weight and importance of a 140-won briquette with his body, saying, "I had to hold my hands tightly so as not to drop even a single piece." The secret of Lee Dong-hak's success and the solid philosophy that penetrated his life are revealed through broadcasting, who has become a businessman with annual sales of up to 50 billion won.

Meanwhile, in this broadcast, the "stone bed world" beyond imagination attracts attention. A variety of stone heating products, ranging from affordable products in the 400,000 won range to premium products worth as much as 12 million won, overwhelm the eyes. Seo Jang-hoon can't hide his surprise, saying, "It's the first time I've sat on a stone in my life, but it's much better than I thought." In the end, he can't overcome his tired body and lies down on the stone bed, turning the scene into a sea of laughter. On top of that, Seo Jang-hoon and Jang Ye-won's instant mission with a "stone bed" is unfolding, creating tension. When Lee Dong-hak declares, "Find a special stone from North Korea," the two enter an all-time war of wits to occupy the stone bed.

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*This content was translated by AI.