The percentage of Korean content among Netflix originals nearly doubled in a year... the top gainer

*This content was translated by AI.

Netflix Originals, Non-English for the First Time Over Half…Korean's rise 'overwhelming No. 1'

With non-English original content exceeding half for the first time on Netflix, a global streaming giant, Korean content is drawing attention as it recorded the largest growth year-on-year.

According to a report released by media research agency Ampere Analysis on February 17, 52% of non-English-speaking content was recorded among the new Netflix original TV seasons in 2025. That's up from 49% in 2024, and it's the first time in Netflix history that non-English-speaking originals have won the majority.

In particular, the growth of Korean content was remarkable. Among the new non-English-speaking original TV seasons, the proportion of Korean-language content surged from 12% in 2024 to 20% in 2025, the largest increase among all language groups. Amper Analytics cited hits such as "Squid Game Season 3" and "Fully tricked" as the background of the growth, as well as the performances of entertainment programs such as "Jangdo Baribari" and "Driver: Finding the Lost Screw."

In 2025 alone, 39 new Korean TV seasons were confirmed, and Ampur predicted that Korean content will continue to grow in the strategic weight of Netflix.

On the other hand, Japanese content decreased from 6% in 2024 to 4% in 2025. Amper analyzed that Netflix tends to rely on external supply and demand (for animation works, etc.) rather than its own production in the case of Japanese contents.

Spanish still topped the list with 21% of non-English speaking countries. However, in the case of Korean, it showed off its presence by far ahead of the simple numerical ratio in terms of year-on-year increase.

Rahul Patel, chief analyst at Amper Analytics, said, "Over 52% is a significant milestone for Netflix," adding, "It shows that non-English-speaking content has become a key driver of Netflix's growth, not just the periphery." He added, "Content that has achieved international results beyond the local area, such as 'I was completely deceived', gives global streamers a higher return on investment."

Meanwhile, the proportion of non-English speakers in the film sector was 44%, lower than that of TVs, and English-speaking contents still accounted for the majority of Netflix investment in terms of production costs.

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*This content was translated by AI.