I watch "Music Bank" on American terrestrial channels..KBS Secures 'K-Channel 82' Channel

*This content was translated by AI.

If you choose the "K-Channel 82" channel while watching TV at home in the United States, the scene of watching popular KBS dramas and music broadcasts for free is expected to become a reality soon.

KBS signed a strategic cooperation agreement (SCA) with large U.S. terrestrial broadcasting group "Sinclair Broadcast Group" and its subsidiary "CAST.ERA Networks" on the 16th.

The Strategic Collaboration Agreement (SCA) is a step forward from the memorandum of understanding (MOU) signed by the two companies in the United States in January, and is meaningful in that it has entered into detailed business implementation discussions in more than two months after confirming its willingness to cooperate.

K-Channel 82 channels will be established sequentially at 185 U.S. terrestrial stations owned by Sinclair Broadcast Group. When the process is completed, 30 million U.S. households will be secured with a free terrestrial distribution network of KBS contents.

Until now, most of them had to use paid online video services (OTT) to watch K-content in the United States, but they will be able to watch it for free through a large terrestrial broadcasting network in the future.

'K-Channel 82' is a channel name that combines 'K', which means K-content, and Korea's international phone country code 82.

Through this cooperation, KBS will be able to go beyond the limits of the terrestrial advertising market and pave the way for direct entry into the U.S. terrestrial advertising market. It is expected to establish a new sustainable revenue structure by agreeing to a "Revenue Share" model that divides advertising revenue from KBS content with Sinclair.

KBS, Sinclair, and the two companies not only established a U.S. terrestrial channel, but also jointly developed a mobile-only 'K-Channel 82' application. The goal is to create a profit structure that leads to e-commerce as well as watching Korean broadcasts on mobile apps.

If you click on the screen by being attracted to "K-food" or "K-beauty" used by idols who appeared on KBS music broadcasts, you can connect product information to sites that can be purchased immediately.

KBS plans to pass on world-class "disaster broadcasting technology" to Sinclair Group, which it owns and even applied for patents. This technology combines GPS information with terrestrial broadcasting networks to accurately identify locations up to centimeters (cm). In an extreme disaster situation where the communication network is cut off, it is possible to deliver the location of the shelter in the area and real-time safety guidelines through the terrestrial network that is not cut off in every corner, which can save lives.

With the signing of the Strategic Cooperation Agreement (SCA), KBS and Sinclair decided to cooperate in jointly developing and providing KBS's "disaster data transmission service" in the U.S. style. It is expected that it will be an opportunity to prove the status and excellent technology of Korea's public broadcasting to the global market.

Meanwhile, Sinclair, who attended the signing ceremony, also showed great interest in KBS's production technology, including the artificial intelligence (AI)-based camera production system "VERTIGO." "Bertigo" is a system in which AI tracks artists' movements and automatically generates video content such as "shorts" optimized for YouTube or various SNS platforms.

KBS President Park Jang-beom said, "It is an attempt to overcome the limitations of the shrunken domestic broadcasting advertising market and join hands with the U.S. terrestrial broadcasters to pioneer new revenue models," adding, "It will be an important turning point to monetize KBS' technology and content competitiveness in the global market while raising the global status of public broadcasting through the transfer of disaster broadcasting technology."

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*This content was translated by AI.