"It's so boring"..The 35-year-long program "Morning Garden" will change dramatically [Official]

*This content was translated by AI.

KBS 1TV's "Morning Madang," a long-lived program, has changed dramatically in 35 years.

KBS announced on the 23rd that "Morning Madang" will implement a reorganization plan that calls for the introduction of specialized formats for each day of the week and strengthening digital content from Rs. 30.

The reorganization started with a thorough data analysis. According to a survey of 600 viewers in their 40s and 70s conducted by KBS in February 2026, the number one complaint among viewers was "not fun and dull." This was followed by the lack of diversity of performers and the demand for strengthening informativity and digital accessibility.

The KBS production team emphasized, "We humbly accept the viewers' cold evaluation and try to be reborn with the keywords 'viewer', 'fun', and 'digital' at the center."

There are three main directions for reorganization. First, with the principle of "creating with viewers," the number of participatory segments in which viewers appear directly has been greatly increased. Each day of the week will strengthen existing interactive communication channels such as receiving stories, expressing opinions, real-time voting, and participating in quizzes by using its own apps "Tibot" and ARS.

Second, the genre fun was reinforced with a strategy of "adding fun to touch." Breaking away from the existing static talk show format, differentiated entertainment formats were applied every day of the week, such as couple exploration (Monday), celebrity talk show (Tuesday), and variety quiz show (Friday). The intention is to keep the authenticity of dealing with the lives of viewers, but not to miss the "fun to watch."

Third, we will strengthen digital content with the goal of 'from TV to digital'. Through this three innovations, KBS presented a specific goal of ▲ 5% ratings ▲ ranking within the top 50 in the popularity rankings.

The color of the corners for each day of the week has also become clear, and expectations are high as star panels optimized for each day of the week join.

Monday's "Byul Couple Exhibition" tells the story of the happiness of eccentric couples around us under the theme of "What kind of couple is this?" Here, star duo Kim Yang and Na Sang-do, who are active in the trot world, will be on the panel. The two singers were selected as the right people to deeply sympathize with the story of the couple with their unique public-friendly image and deliver a pleasant smile that will blow away the viewers' "Monday sickness."

Tuesday's "With the Famous" is a talk show where celebrities and their neighbors appear together to tell an unknown back story. Jung Tae-ho, a former KBS 'Gag Concert', was on the panel. He will serve as a lubricant that naturally draws out the hidden stories of celebrities based on his wide entertainment network and unrivaled talk.

Wednesday's sign section, "Challenge!" Kim Hye-young, a broadcaster, and Ahn Sung-hoon, a singer, will appear on the panel. Kim Hye-young embraces the challengers with her warm communication skills gained from her long radio career, and Ahn Sung-hoon plays the role of a "mentor" who gives sincere advice and empathy to the challengers based on her difficult experiences as an unknown singer.

Thursday's Thursday Special Lecture is a life-oriented special lecture on financial technology, fashion, and health. Comedian Jo Su-yeon was put in to relieve the atmosphere of the lecture, which could be hard. With rich life-oriented entertainment experience, he acts as an atmosphere maker who asks questions from the audience's eye level and cheerfully unravels difficult information.

Friday's Quiz Show is a variety quiz show in which a team of four challenges for a maximum prize of 10 million won. This is the highest level of prize money in the history of morning broadcasting. Various teams, including multiple families, perfect scorers for the CSAT, and young politicians, will challenge, and singer Yoon Soo-hyun will host the show and open Friday morning with her unique refreshing energy.

The 'Hidden Card' of this reorganization is a drastic transformation of announcer Um Ji-in, the main MC. Having been a "morning yard" for a long time as a KBS leading announcer, he shows a dignified hosting on TV, but shows a 180-degree different appearance as a secondary character (sub-character) "Eom Young-ja" on digital.

The original YouTube content "English Jumppang" (gaje), led by Eom Young-ja, communicates with viewers in a much freer and more honest way than in the actual broadcast. It plans to attract the younger generation to TV through behind-the-scenes broadcasts, NG scenes, unsensible post-talks with performers, and reading comments between malicious and favorable comments.

The reorganization did not miss the value of KBS, a public broadcaster, while pursuing fun. The format in which viewers participate directly as protagonists rather than just audiences, and the maintenance and reinforcement of the telephone participation (ARS) channel for seniors who suffer from information gaps even amid digital transformation show the public nature of "Broadcasting for All."

The production team said, "We have tried to make drastic changes to make the 35-year-old morning yard an 'open yard' where we breathe with viewers," adding, "We will establish ourselves as a national program that encompasses generations through digital expansion such as announcer Um Ji-in's secondary character activities."

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*This content was translated by AI.