Simon Kim, '100 Billion CEO', Overcome Racism, Success Myth.."It's broken" [U-quiz]

*This content was translated by AI.

Simon Kim, the "CEO of 100 billion won in annual sales," expressed the sorrow of racism.

On tvN's entertainment program "YOU QUIZ on the Block," which aired on the 25th, CEO Simon Kim, who has won a Michelin star for eight consecutive years as a Korean steakhouse in New York, revealed the success story.

On this day, Simon Kim said, "The status of Korean food in New York these days is great. It's the first time ever," he said, drawing attention.

When asked by Yoo Jae-seok, "I heard it's harder to make a reservation than the top three steaks in New York," he said, "We open a reservation a month ago, but the reservation closes in 15 seconds. I'm grateful," he said, surprising everyone.

Former President Barack Obama, footballers David Beckham, Lionel Messi, actors Leonardo DiCaprio and Gordon Ramsay are popular at his restaurant.

Simon Kim, who emigrated to New York at 13, struggled to open his own restaurant by using his mother, who runs a Korean restaurant, as a role model. He said, "I've never done bartenders, serving halls, or even carrying food. I've been a manager for a long time, but I've been a manager as an Asian man, so I've had a lot of happening."

"I ordered expensive wine from one table. I took the wine as I learned, and the customer looked at me and said, 'I'm sorry, but can a white man open the wine?' I didn't think there was any malice, but at that time, I broke down."

Simon Kim said, "I think racism is hard to explain. If you can see it and explain it, you can protest, but when you can't get promoted the same way, or when you're not invited to a group of friends, I wonder why I'm treated differently than others."

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*This content was translated by AI.