Love call to Lim Youngwoong..'Morning yard' changes for the first time in 35 years "reflects the lack of fun and newness." [synthesis]

*This content was translated by AI.

Morning Madang will be reorganized for the first time in 35 years. While maintaining its identity, it is determined to make new attempts in line with the changed media environment.

On the morning of the 30th, a press conference for the reorganization of KBS 1TV's "Morning Madang" was held at KBS in Yeouido, Yeongdeungpo-gu, Seoul. Producer Kim Dae-hyun, announcers Um Ji-in, Park Chul-kyu, comedian Jung Tae-ho, singers Na Sang-do and Yoon Soo-hyun attended the event.

"Morning Madang" is a program that specializes in various stories of good neighbors who meet in everyday life by day and delivers impressions, fun, values, and meanings. This reorganization is the first change in more than 35 years of broadcasting, and 'viewer participation', 'fun', and 'digital expansion' are the key directions.

On this day, PD Kim Dae-hyun said, "The staff prepared for the reorganization. I tried to contain a lot of stories, but I hope it will be fun, he said. "I prepared it with three keywords, but rather than aiming for a big change, I think it's a reinforced reorganization reflecting the opinions of people who love the program."

"When we conducted a survey of about 600 people, there was an opinion that 'fun' and 'newness' were insufficient," he said. "Accordingly, we changed each corner to strengthen it." The existing authentic 'morning yard' that smells like a person continues. However, it can be considered that the part has been expanded and strengthened," he explained. He added, "I wanted to expand to a new audience while maintaining the existing fan base," adding, "I hope you can enjoy it while watching it comfortably."

As for the criteria for casting, he said, "First of all, you have to be someone that viewers like," adding, "If there are people who want to talk about their lives with sincerity to the viewers, they are always open."

Announcer Um Ji-in said, "It's been three years since I took charge of 'Morning Madang' again, and I've already been in my 20th year in the company," adding, "The fact that many press conferences are held with representative programs of liberal arts countries such as 'Morning Madang' itself means that the program is changing."

"As the times change, I felt a lot that the 'morning yard' was also changing," he said. "However, it will not be a change to the extent that viewers feel different." As the fact that it is a program that has always been there is the reason why it has been loved so far, the spirit and meaning do not change. However, it means that we want to be closer to the change of the times," he explained.

In particular, Um Ji-in plans to show off her unique charm as a secondary character "Um Young-ja" through this reorganization. "There were a lot of stories that I couldn't solve on live broadcast during the pre-interview," he said. "I thought it would be nice to have a separate communication channel, but I started anew this time."

"If you enjoy watching 'Eom Young-ja,' I think there will be another communication channel," he said. "I want to do things that I personally wanted to do and things that I couldn't do because it was a public broadcaster."

Announcer Park Chul-kyu said, "We've been together since August last year, and it's been about seven months now. I thought I had finally adapted to the corner, but I had to do my homework to adapt again, he said. "I will do my best with the heart I was first to do it."

"At first, I had a lot of worries about how to melt into this program," he said. "Now, I feel responsible for making it together and melting our colors well in new things."

He also expressed confidence in the reorganization of the "morning yard." He said, "If it's not fun, you don't have to watch it. We will do the best we can. If Madanggeuk is fun, don't you keep sitting and watching it or leave. I'll make sure to give you the average amount of fun and emotion. If you find KBS 1TV, we will continue to watch it," he stressed.

The corners for each day of the week are also set up in clearer colors. Singers Kim Yang and Na Sang-do will be on Monday's "Byul Couple Exhibition," comedian Jung Tae-ho will be on Tuesday's "With Famous People," broadcaster Kim Hye-young and singer Ahn Sung-hoon will be on Wednesday's "Dream Stage of Challenge," comedian Jo Su-yeon will be on Thursday's "Hansu of a Thursday Special Lecture Teacher," and singer Yoon Soo-hyun will be on Friday's "Quiz Show Thank God."

Regarding the background of choosing Jung Tae-ho as a corner MC on Tuesday, PD Kim said, "There were several candidates, but Jung Tae-ho was my pick," adding, "I thought Jung Tae-ho's potential and ability could be fully demonstrated."

In response, Jung Tae-ho said, "Morning Madang was my dream stage." "It's an honor to be with you," he said. "My father is also very excited. I will try harder for my father," he said.

"It is a program that I am grateful to be able to be together in various corners at a time when comedians have a lot of space to stand," he said, adding, "I will bring a bag of laughter every Tuesday."

Yoon Soo-hyun said, "I'm joining as a new format MC, and I'll do my best."

Na Sang-do also said, "I'm excited just to hear the signal music of 'Morning Madang'. When I entered elementary school, the "morning yard" began, he said. "I'm honored to be with this program." "Thanks to the comfortable leadership of the hosts, I didn't think it was a new program," he said. "The first live broadcast was this comfortable, but I wonder how much more comfortable it will be in the future. "I personally think it's a character that fits well with 'Morning Madang'," he laughed.

Regarding the ratings, PD Kim said, "The average viewership in the metropolitan area is around 5%, and as the media environment is changing so rapidly, we decided to reorganize it after thinking about how to survive." "Maintaining the average viewership in the metropolitan area of 5% is one goal, but what is most important is what kind of story is contained," he said. "We are trying to focus on sincere stories that we can capture as much as possible."

Umji In also said, "Isn't it often difficult for young people to watch it live. That's why I tried to watch it on YouTube, he said. "I will communicate with existing viewers on live broadcasts, and I will make it possible to reach young people through YouTube." "I really want singer Lim Young-woong to come out to the studio once, and I want to go out on YouTube to see how much citizens know about 'Morning Madang'," he said. "I think this reorganization is the starting point for expanding the scope of 'Morning Madang'."

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*This content was translated by AI.