[Official] 2026 North American World Cup to be broadcast on KBS as well.. JTBC "Agreement for Joint Coverage"

*This content was translated by AI.

Viewers will be able to watch the 2026 North American World Cup matches on both comprehensive cable channels and terrestrial broadcasters.

On the 20th, JTBC stated, "We have reached an agreement with KBS, among terrestrial broadcasters, to jointly cover the 2026 North American World Cup," adding, "As a result of negotiations to resell broadcast rights with terrestrial broadcasters, we have reached an agreement with KBS."

With this, the World Cup tournament to be held in June will be available for viewing on both JTBC and KBS.

JTBC will continue additional negotiations with MBC and SBS. JTBC has already made a final proposal to other terrestrial broadcasters under the same conditions agreed upon with KBS, and depending on the outcome, the number of channels broadcasting the World Cup may increase.

In February, JTBC exclusively broadcast the 2026 Milan Cortina Winter Olympics. While the universal viewing rights mandated by law were ensured at the time, concerns were raised that consideration was needed for "direct reception households" that receive only terrestrial broadcasts, prompting JTBC to engage in ongoing negotiations with terrestrial broadcasters.

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*This content was translated by AI.