[Exclusive]'Sadang-gwi' to Go to North America and Central America World Cup with Jeon Hyun-moo.. Close Coverage as KBS Secures Broadcast Rights

*This content was translated by AI.

KBS 2TV variety program 'Sajangnim Gwineun Dangnagwi Gwi' (hereinafter 'Sadang-gwi') is heading to the site of the '2026 FIFA North America and Central America World Cup' alongside MC Jeon Hyun-moo.

According to a StarNews report on the 21st, the 'Sadang-gwi' production team is planning to cover the live broadcast of the North America and Central America World Cup, which opens on June 11. With KBS having reached an agreement with JTBC on World Cup broadcast rights, Jeon Hyun-moo, a former KBS announcer, has been assigned as part of the broadcast team, and 'Sadang-gwi' will also accompany the team to cover the event on-site.

A broadcasting official told StarNews, "'Sadang-gwi' is indeed going to the North America and Central America World Cup because of Jeon Hyun-moo," but added, "The specific format has not yet been decided. We need to continue discussions."

Previously, Jeon Hyun-moo made his first attempt at sports commentary as a KBS sports caster through the 2024 Paris Olympics. At the time, 'Sadang-gwi' focused on weightlifter Park Hye-jeong, a national team athlete, to support less popular Olympic sports, and Jeon Hyun-moo personally took on the commentary duties, generating significant buzz. Interest is now high on how 'Sadang-gwi', which supported Jeon Hyun-moo's challenge as a sports caster, will showcase his performance on the World Cup stage.

Previously, Jeon Hyun-moo made his first attempt at sports commentary as a KBS sports caster through the 2024 Paris Olympics. At the time, 'Sadang-gwi' focused on national team weightlifter Park Hye-jeong as part of a project to highlight less popular sports, and Jeon Hyun-moo personally took on the game commentary, generating buzz. Interest is now high on how 'Sadang-gwi', which supported Jeon Hyun-moo's challenge as a caster, will showcase his performance on the World Cup stage.

Meanwhile, KBS announced on the 20th that it had reached a final agreement with JTBC, which previously held exclusive broadcast rights, on the North America and Central America World Cup broadcast rights.

KBS stated, "Although a significant deficit is expected, we accepted JTBC's final proposal to fulfill our duty as a public broadcaster," and explained, "After efforts to realize the value of the reception fee, we reached a dramatic agreement." JTBC reportedly conveyed the same proposal to other terrestrial broadcasters, including MBC and SBS.

With the World Cup opening in just over a month, the preparation period is tight. KBS plans to dispatch commentator Lee Young-pyo and Jeon Hyun-moo to the North America and Central America region after detailed technical discussions with JTBC to conduct the live broadcast. Song Jae-hyuk, head of KBS Sports Center, stated, "Considering that World Cup preparations typically take a year, the current time is tight, but we will leverage KBS's long-standing sports broadcasting know-how to deliver high-quality broadcasts to viewers."

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*This content was translated by AI.