Ahn Jung-hwan, Dindin, and Lee Eun-ji confirmed as MCs for 'TikTok's First Long-Form' Football Talk Variety Show 'Tikita Ka Show' [Official]

*This content was translated by AI.

TikTok will present long-form variety content.

TikTok (TikTok) will unveil 'Tikiti Tika Taka Talk Talk Show' (hereinafter 'Tikita Ka Show'), a talk variety program centered on football. This is TikTok's first original variety content produced in-house in Korea, making its debut on TikTok at 8 p.m. on the 25th.

Tikita Ka Show is a battle-style talk variety program that can be enjoyed by both those well-versed in football and those unfamiliar with the sport. Each episode unfolds around different themes, including match result prediction battles, encounters between 'football experts' and 'football novices,' food debates about football matches, and fan-focused talks from stars deeply passionate about football. Guests appearing in each episode will share their knowledge, tastes, and fandom surrounding football through lively conversations, tailored to the concept of each episode.

Ahn Jung-hwan, a former member of the South Korean national football team, will serve as MC for Tikita Ka Show, bringing both expertise and variety show charm. As a football expert, he will convey related knowledge in an easy and engaging manner while anchoring the program with his witty hosting. Dindin and Lee Eun-ji have also joined the MC lineup to add energy. Dindin will heighten the fun of the talk with her unique humor and candid speaking style, while Lee Eun-ji will lead the atmosphere on-site with her distinctive character and energy.

Yoon Cheol, Head of News & Sports at TikTok Korea, stated, "Tikita Ka Show is an entertainment program where football-related topics discussed among sports fans are turned into talk battles across various themes connected to football." He added, "Starting with this original content, TikTok will continue to explore new ways to showcase the storytelling power of sports and the energy of fandoms."

Tikita Ka Show will stream at 8 p.m. every Monday and Thursday on the TikTok Korea account starting from the 25th, consisting of a total of 12 episodes.

TikTok has previously announced an investment of over $50 million in Korea's content ecosystem this year, with sports included as one of the key categories. As part of this initiative, TikTok is strengthening collaborations with major sports partners such as the K League and KBO, and operating a special reward program that offers sports creators up to three times the existing rewards.

In the domestic football sector, alongside the K League, TikTok is running the 'K League TikTok Crew' to expand the content foundation with participation from football fans and creators. As a result of consistent collaboration with the K League over the past few years, views of #K League hashtag content on TikTok increased by 97% last year, while the number of content pieces per club and their view counts rose by 156% and 209%, respectively.

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*This content was translated by AI.