Jeon Hyun-moo, World Cup broadcast on KBS, cheers on JTBC? "Aftermath of delayed broadcast rights negotiations" [Star Issue]

*This content was translated by AI.

Kwak Jun-seok, head of JTBC's broadcasting relay division, responded to criticisms regarding Jeon Hyun-moo's activities during the World Cup season.

On the 21st at 10 a.m., JTBC held a press conference for the JTBC <2026 FIFA North, Central America and Caribbean World Cup> at the Grand Ballroom on the 2nd floor of the Ambassador Seoul Fullerton Hotel. Attending were Kwak Jun-seok, head of JTBC's broadcasting relay division, and casters Bae Sung-jae, Lee Gwang-yong, and Jung Yong-geum, along with commentators Park Ji-sung, Kim Hwan, and Lee Ju-heon.

On this day, Head Kwak Jun-seok stated regarding Jeon Hyun-moo's role as a World Cup caster on KBS and the sight of him shouting "The World Cup is on JTBC" in some JTBC variety programs, saying, "The resale negotiations with KBS took longer than expected," and added, "I believe each will take on their respective roles in their own positions."

Previously, JTBC announced that it had confirmed a joint broadcast with KBS for the 2026 North, Central America and Caribbean World Cup.

JTBC secured the broadcast rights for approximately $125 million (about 190 billion won) and proposed a plan to bear half of the amount excluding digital resale revenue, with the remaining portion shared by the three terrestrial broadcasters (approximately 16.7% each), but the negotiations faced difficulties. Subsequently, JTBC presented conditions of approximately 14 billion won to each broadcasting station, and KBS accepted them.

The 2026 North, Central America and Caribbean World Cup is the first-ever tournament co-hosted by three countries—the United States, Canada, and Mexico—and is the largest World Cup in history, expanded to a 48-nation format with a total of 104 matches. The tournament opens on June 11 and runs until July 19.

South Korea has been drawn into Group A alongside Mexico, South Africa, and the Czech Republic, and will begin the group stage with its first match against the Czech Republic on June 12 at 11 a.m. (Korean time).

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*This content was translated by AI.