'KBS 2026 FIFA North American World Cup' Nam Hyun-jong: "I will show Senior Jeon Hyun-moo an entertaining broadcast"

*This content was translated by AI.

KBS is the only terrestrial broadcaster to air the '2026 FIFA North American World Cup'.

The 'KBS 2026 FIFA North American World Cup' production announcement was held at KBS Art Hall on Yeouipark-ro, Yeongdeungpo-gu, Seoul, on the afternoon of the 2nd. Lee Young-pyo, Jeon Hyun-moo, and Nam Hyun-jong, who are in charge of the main broadcast and commentary for this World Cup, attended.

Nam Hyun-jong said, "I am very excited and my heart is pounding as I prepare for South Korea's matches. Broadcasting has been my dream since I first dreamed of becoming an announcer, and I will return after showing Senior Jeon Hyun-moo an entertaining broadcast."

He added, "I love football so much that I have followed overseas football every season. I wasn't in a hurry because the broadcasting rights were acquired urgently. As a public broadcaster, I have always been prepared."

When asked what the strengths of KBS's World Cup broadcast are compared to JTBC, Nam Hyun-jong replied, "Having broadcast sports for a long time, I will showcase the know-how gained from that experience and present a high-quality broadcast suitable for a public broadcaster."

The '2026 FIFA North American World Cup' will take place from the 11th to July 19. Under the slogan "One Korea! The World Cup is KBS," KBS is the only terrestrial broadcaster to air the World Cup. South Korea will play group stage matches against the Czech Republic at 11 a.m. on the 12th, Mexico at 10 a.m. on the 19th, and South Africa at 10 a.m. on the 25th.

Originally, JTBC signed an exclusive contract with the International Olympic Committee (IOC) in 2019, securing broadcasting rights for the Summer and Winter Olympics from 2026 to 2032, as well as the 2030 World Cup. However, due to reduced accessibility from single-channel broadcasting, JTBC showed an average viewership of just over 1% in its 2026 Winter Olympics coverage. With the three terrestrial broadcasters not airing the event, controversy arose over the infringement of "universal viewing rights." KBS ultimately concluded negotiations with JTBC for the 2026 FIFA North American World Cup broadcasting rights, making it possible for viewers to watch the World Cup through the public broadcaster KBS.

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*This content was translated by AI.