*This content was translated by AI.

KBS is the only terrestrial broadcaster to air the '2026 FIFA North American World Cup'.
On the afternoon of the 2nd, the 'KBS 2026 FIFA North American World Cup' production announcement was held at KBS Art Hall on Yeouipark-ro, Yeongdeungpo-gu, Seoul. Lee Young-pyo, Jeon Hyun-moo, and Nam Hyun-jong, who will serve as the main commentators and analysts for the World Cup, attended the event.
Lee Young-pyo returns as a World Cup commentator for KBS for the first time in eight years. He stated, "I know the mindset with which the players will compete this time. Since my retirement, I have been cheering for the national team, and I will strive to connect the stadium and viewers directly."
When asked about his chemistry with Jeon Hyun-moo and Nam Hyun-jong, Lee Young-pyo replied, "Nam Hyun-jong, as the youngest caster, must be recognized for his abilities. Jeon Hyun-moo is special. It is a caster style I have never experienced in my entire football career. I was surprised several times while working together today and am still adapting. Viewers will be able to watch a World Cup broadcast they have never experienced before."
The '2026 FIFA North American World Cup' will take place from the 11th to July 19. Under the slogan "One Korea! The World Cup is KBS," KBS is the only terrestrial broadcaster to air the World Cup. South Korea will face Czech Republic at 11 a.m. on the 12th, Mexico at 10 a.m. on the 19th, and South Africa at 10 a.m. on the 25th in the group stage.
Originally, JTBC signed an exclusive contract with the International Olympic Committee (IOC) in 2019, securing broadcasting rights for the 2026–2032 Summer and Winter Olympics and the 2030 World Cup. However, due to limited accessibility from single-channel broadcasting, JTBC recorded an average viewership of just over 1% for the 2026 Winter Olympics. With the three terrestrial broadcasters not airing the event, concerns were raised over the infringement of "universal viewing rights." Ultimately, KBS concluded negotiations with JTBC for the 2026 FIFA North American World Cup broadcasting rights, allowing the World Cup to be viewed through the public broadcaster KBS.
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*This content was translated by AI.
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