'KBS 2026 FIFA North American World Cup' Jeon Hyun-moo: "Expecting to win the 'KBS Entertainment Awards' Grand Prize for the second consecutive year with my casting performance"

*This content was translated by AI.

Broadcast personality Jeon Hyun-moo announced that he expects to win the Grand Prize at the '2026 KBS Entertainment Awards' this year as he takes on the role of caster for the 'KBS 2026 FIFA North American World Cup'.

The 'KBS 2026 FIFA North American World Cup' production press conference was held on the afternoon of the 2nd at KBS Art Hall on Yeouipark-ro, Yeongdeungpo-gu, Seoul. Lee Young-pyo, Jeon Hyun-moo, and Nam Hyun-jong, who will serve as the main broadcasters and commentators for this World Cup, attended the event.

Regarding his casting style, Jeon Hyun-moo stated, "I aim to show that 'ignorance can lead to courage.' I will ask naive questions. Since the World Cup is a genre watched by many who are not well-versed in soccer, I plan to create content that represents such viewers."

Jeon Hyun-moo, who won the Grand Prize at the '2025 KBS Entertainment Awards', may have a chance to win the Grand Prize at the Entertainment Awards for the second consecutive year thanks to his casting performance this year. He joked, "I won the Grand Prize at the KBS Entertainment Awards last year, so I've been preparing since then," and added, "I believe the Entertainment Awards are directly linked to KBS broadcasts."

Having experienced weightlifting coverage during the '2024 Paris Olympics', he revealed his preparation process, saying, "Soccer has a faster tempo, which made it challenging. Since soccer has many fans who watch closely, I had to prepare even more."

The '2026 FIFA North American World Cup' will take place from the 11th to July 19. Under the slogan "One Korea! The World Cup is on KBS," KBS will be the only terrestrial broadcaster to air the World Cup. South Korea will play group stage matches against Czech Republic on the 12th at 11 a.m., Mexico on the 19th at 10 a.m., and South Africa on the 25th at 10 a.m.

Originally, JTBC signed an exclusive contract with the International Olympic Committee (IOC) in 2019, securing broadcasting rights for the 2026–2032 Summer and Winter Olympics and the 2030 World Cup. However, due to limited accessibility from single-channel broadcasting, JTBC recorded an average viewership of just over 1% for the 2026 Winter Olympics. With the three major terrestrial broadcasters not airing the event, concerns were raised over a violation of the "universal right to watch." Ultimately, KBS reached a final agreement with JTBC for the broadcasting rights to the 2026 FIFA North American World Cup, making it possible for viewers to watch the World Cup through the public broadcaster KBS.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.