MBC 6.3 Local Election Results Broadcast.. Countdown via AI Video of a 7-Year-Old Girl

*This content was translated by AI.

MBC kicked off its election broadcast with a new concept countdown video titled "The Girl and Us," a generative AI-based production that offers a comprehensive view of the major currents of modern Korean history at a glance.

On the 3rd, MBC's "Choice 2026" unveiled an AI video structured as a "one continuous shot," in which a camera follows a single seven-year-old girl without interruption.

The video draws attention with a storyline that spans history, beginning with the girl running from the Hungnam Evacuation during the Korean War, passing through refugee camps, 1970s sewing factories, Gwangju in 1980, the Olympic Stadium, and continuing through the recent process of overcoming internal unrest.

After passing through South Korea, which has risen as a global leader in K-pop and technology, the girl enters a polling station. Only as she passes the ballot box does she transform into an elderly woman in her 80s, and she is then continuously overlaid with the faces of countless citizens who have lived through South Korea's history.

MBC explained that the video was an homage inspired by the famous 2008 British advertisement "Go On Lad" by Hobis, which spectacularly captured 120 years of British history through the running of a young boy and received worldwide acclaim. The production team created the video without any actual filming, relying solely on MBC's vast broadcast archives and advanced generative AI technology.

This year, the team introduced the "cinematic prompt engineering" technique for the first time to maximize cinematic direction. MBC explained that the technique successfully eliminated the typical sense of artificiality in AI-generated videos, achieving sophisticated mise-en-scène, camera movement, and dramatic lighting effects that closely resemble those of actual commercial films.

Heo Ji-eun, head of MBC's Election Broadcast Planning Team, stated, "The historical moments the girl encounters are fragments of memory held in the hearts of each individual Korean citizen. Through a dramatic twist at the end of the video, we aimed to revisit the meaning of democracy."

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*This content was translated by AI.