"The most difficult period of my broadcasting career"... CP Lee Won-hyung reveals the success of 'Kill It' [Interview ①]

*This content was translated by AI.

CP Lee Won-hyung of 'Kill It: Style Creator Daejeon' (hereinafter referred to as 'Kill It') shared his thoughts on the program's conclusion.

Recently, CP Lee Won-hyung met with StarNews at the CJ ENM Center located in Mapo-gu, Seoul, and discussed the tvN variety show 'Kill It'.

Concluding on the 28th, 'Kill It' is a fashion creator survival show aimed at finding the single most "iconic" figure in the fashion industry. Having previously presented fashion and trend content through shows like 'Challenge! Supermodel Korea' and 'Project Runway Korea', tvN returned to the fashion survival genre after about 10 years, once again targeting a youthful and fresh sensibility.

CP Lee Won-hyung stated, "'Kill It' was the most difficult program in my approximately 27-year broadcasting career," adding, "It was not easy physically or mentally."

In particular, 'Kill It' involved 100 participants and seven label mentors, making it challenging to coordinate filming schedules. CP Lee Won-hyung recalled, "The 100 participants were not all unknowns; they were individuals who were already well-established in the industry. Coordinating the schedules of the seven label mentors while filming made it difficult. During filming, I barely got any sleep."

The production method also differed from existing variety shows. CP Lee Won-hyung explained that beyond program direction, separate personnel were assigned to marketing, public relations, digital content, sponsorship, and other fields to clearly define roles. He noted, "Since this was a system we were trying for the first time, there were disagreements among team members, and coordinating these differences was mentally taxing."

Despite the challenges, CP Lee Won-hyung expressed the greatest pride in 'Kill It' having firmly established its presence among younger generations. He stated, "I believe it ranked first at least five times out of 11 weeks on Instagram's trending index. It topped all dramas and movies combined," adding, "I consider it a success to some extent."

In fact, 'Kill It' consistently generated buzz online through platforms like Instagram, independent of its TV viewership ratings. CP Lee Won-hyung shared, "I even saw photos taken by women and children tagged with 'Kill It.' I felt proud because it seemed that when they struck cool poses or wore trendy outfits, they felt they could become like those on 'Kill It'."

He further added, "I believe we achieved at least the minimum objectives we initially set. If the word 'Kill It' appealed to young people as something cool and hip, I think that itself holds significance."

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*This content was translated by AI.