Park Jin-young: "Preparing for the Korean version of Coachella, 'Phenomenon'.. Four major agencies to establish a joint company" [Jeonchamsi] [★Night TV]

*This content was translated by AI.

Singer Park Jin-young spoke about the Korean version of Coachella, "Phenomenon."

On the 1st episode of MBC's variety program "Omniscient Interfering View" (hereinafter "Jeonchamsi"), Park Jin-young appeared and shared his daily life.

That day, Park Jin-young's manager explained regarding Park Jin-young's visit to Cheong Wa Dae as a member of the Presidential Committee on Cultural Exchange Gong Dong-wi (Director): "We are aiming to create a global festival similar to Korea's Coachella. It has been somewhat concretized, and we held meetings with the Chief of Staff and the Minister."

Regarding "Phenomenon," Park Jin-young said, "It is a compound word of 'fan' and 'phenomenon,' meaning the image created by fans. The event is an awards ceremony where neither singers nor actors nor companies are the recipients; rather, the fans themselves are the award winners."

He continued, "We research fans through data. We select the TOP10 most passionate fans in each category. After the announcement, among these TOP10 fans, there will be a Grand Prize winner for this year. During this period, visitors coming to Korea will be able to enjoy themselves by wearing just one wristband while visiting places such as Chang-dong, KINTEX, and Gwanghwamun. We will create a K-culture festival."

Park Jin-young also explained about the events at each venue: "At Chang-dong Arena, headliner performances will take place. Top K-POP artists and top international artists will perform. At KINTEX, music broadcasts will be held for two weeks, gathering fan communities. This will be filled with K-culture beauty, food, animation, webtoons, and other events. K-POP will lead the way to gather as many people as possible and spread into other cultures."

Park Jin-young concluded his clean presentation by saying, "Every December, we will make interested people's attention focus on Seoul and the Republic of Korea."

When asked if this was his own idea, Park Jin-young replied, "It should not end like a passing trend. Beyond the profits earned through K-culture, there are immeasurable intangible benefits. The impact on our country's image and likability is incalculable. I thought we needed to view this from an industrial perspective to ensure sustainability. I tried to organize the concept of the fandom industry. By clarifying and analyzing the fandom business, it becomes a fandom awards ceremony."

He added, "The reason we can even dream of such things is because K-POP companies are cooperating. Right now, four companies share one heart. They granted approval to establish a joint company upon our request. For the first time, the four major agencies have established a company together."

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*This content was translated by AI.