Meri Round Company officially launches new business by leveraging IPs from tvN's popular variety shows "Unni's Direct Delivery from the Mountain" and "Street Restaurant Fighter" for IP commerce.

*This content was translated by AI.

Content production and IP business company Meri Round Company (CEO Kim Ji-wook, CEO Im Woo-sik, hereinafter MGR) announced on the 3rd that it has signed an IP commercialization contract for tvN variety programs "Unni's Direct Delivery from the Mountain" and "Street Restaurant Fighter." MGR is focusing its business efforts on expanding the recognition and fandom of these two contents into products that actual consumers can experience.

Under this agreement, MGR will oversee all aspects of the business process, including product planning, development, production, distribution, and sales for both programs. "Unni's Direct Delivery from the Mountain" will center its product lineup on agricultural, aquatic, and livestock products and gift sets that reflect the program's identity and regional characteristics, while "Street Restaurant Fighter" will pursue commercialization of food category products such as meal kits, frozen foods, and sauces based on the foods and culinary experiences featured in the broadcast.

Products will be released sequentially in connection with the broadcasts and are expected to be sold through channels suited to their product characteristics, including online distribution channels, live commerce, and offline distribution. MGR has been strengthening its "Contents to Commerce" business model that combines content planning and production capabilities with product development and distribution capabilities. The company bases its operations on analyzing content and performer fandoms to plan targeted products and collaborating with manufacturing and distribution partners.

MGR plans to expand its commercialization business based on broadcast, artist, and chef IPs in the future and will also strengthen collaboration with domestic and international distribution channels. Nam Seong-min, Head of MGR's Commerce Division, stated, "The core of broadcast IP commercialization lies not merely in attaching program names to products but in realizing the experiences and stories contained within the content into actual products. We aim to build an IP commerce model where a program's buzz leads to purchases and repeat purchases."

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*This content was translated by AI.