Lee Seo-jin and B.I's 'Bi-seo-jin' proves rewarding... Tops Netflix Variety Shows in Korea

*This content was translated by AI.

Actors Lee Seo-jin and Kim Kwang-kyu's "Bi-seo-jin" has gained global popularity since its first broadcast of the new season.

According to SBS's "Whatever You Want - Bi-seo-jin" (hereinafter "Bi-seo-jin") on the 31st, "Bi-seo-jin" ranked second overall in Netflix's "Today's Top 10 Series in Korea," securing first place among variety programs. Additionally, cumulative views of key digital platform clips from the first episode surpassed 7 million within two days of broadcast.

It also recorded a viewership rate of 1.7% among the 2049 demographic, with a peak per-minute rating of 4.4%. The 2049 viewership rate was more than double that of the previous season's final episode, garnering consistent responses across TV, OTT, and digital platforms. (Provided by Nielsen Korea)

Returning after approximately seven months, "Bi-seo-jin" opened its new season with the refined chemistry between Lee Seo-jin and Kim Kwang-kyu, complemented by singer B.I's honest charm as the first "my star."

When Lee Seo-jin claimed he did not know B.I's hit song "Night Red Bean Jelly," B.I responded with blunt remarks. Other scenes included B.I's nervousness before his Waterbomb performance, his professional stage presence, and a debate over the origin of university names between Lee Seo-jin and B.I after the concert, adding variety and entertainment to the show.

In the episode airing on September 4, actor Cha Tae-hyun will appear as "my star." Cha Tae-hyun teased the first-ever payment of an assistant's fee on "Bi-seo-jin," asking, "How should I pay my manager's part-time job fee?" Lee Seo-jin and Kim Kwang-kyu are expected to guide him around the venue, serve him meals, and prepare barley tea for Cha Tae-hyun after he catches a cold. The episode also promises a lottery win, Cha Tae-hyun's hit song medley performance, and a surprise appearance by actor Jang Hyuk, further raising expectations.

"Bi-seo-jin" airs every Friday at 11:10 PM.

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*This content was translated by AI.