* Translated by AI

Starnews

Tzuyang and Heebab, Revenue Generation Halted?.. YouTube's 'Binge Eating/Eating Disorder' Regulations Send Shockwaves [Star Issue]

Published:

Han Haesun

*This content was translated by AI.

Mukbang YouTubers Tzuyang, Heebab /Photo=StarNews, TiCast E Channel
Mukbang YouTubers Tzuyang, Heebab /Photo=StarNews, TiCast E Channel

YouTube has begun applying regulations to YouTubers who showcase "binge eating" in their "mukbang (food-related content)" videos.

On the 18th, YouTuber Salppaejo posted a notice on the community page of his channel "SalppaejoDietJo," stating, "Hello, Eat-ers. This is Salppaejo. Currently, my channel's revenue generation has been suspended."

He further explained, "Recently, YouTube has tightened its guidelines regarding binge eating and eating disorders, imposing strict regulations on channels that post related content."

Salppaejo added, "To resolve this, we are exploring solutions with our company. We do not know which videos may face penalties, so we have also paused uploading new content. Once the issue is resolved, I will share updates here..!"

Salppaejo is a mukbang YouTuber currently holding 440,000 subscribers. Similarly, YouTuber Miso, who has around 100,000 subscribers, posted a video titled "The Reason I Had to Delete Four Years' Worth of YouTube Videos" on the 15th, referencing changes in YouTube's policies.

/Photo=Screenshot from YouTube channel 'MisoMiso' video
/Photo=Screenshot from YouTube channel 'MisoMiso' video

Miso stated, "I first received an email from YouTube in mid-March for violating guidelines. Around the end of March, I was notified of additional violations and informed that my channel's revenue generation feature would be temporarily suspended."

She continued, "Overwhelmed with shock and surprise, I contacted YouTube's official hotline with my agency managers and filed an appeal. We communicated extensively with YouTube throughout April. After thoroughly reviewing all 667 videos on my channel, I tearfully deleted approximately half—339 videos in total."

YouTube's policies related to "mukbang" have become increasingly strict in recent years, aligning with regulations against eating disorders and harmful or dangerous content. YouTube prohibits not only content that glorifies eating disorders but also content featuring "imitable behaviors" that pose risks for vulnerable viewers (such as teenagers) to imitate.

Additionally, videos that encourage or depict binge eating, extreme calorie restriction, hoarding or hiding food, or post-consumption vomiting or abuse of laxatives may violate YouTube's policies. In the case of mukbang accompanied by alcohol consumption (commonly known as "drinking mukbang"), warnings or deletion actions may be taken under the "harmful or dangerous content" policy depending on whether it endangers minors or promotes risky behavior.

As a result, attention is focused on whether popular mukbang YouTubers such as Tzuyang and Heebab will face restrictions on their activities.

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*This content was translated by AI.

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