Choo Sung-hoon becomes the CEO of a women's intimate area skincare brand… "Should I show you my butt crack?" He is at a loss [The Boss Is Crazy]

*This content was translated by AI.

Mixed martial arts fighter and broadcaster Choo Sung-hoon is set to become the CEO of a specialized brand for women's intimate area skincare.

In an episode of the YouTube channel 'The Boss Is Crazy' released on the 1st, the process of Choo Sung-hoon becoming the "one-day CEO" of a specialized intimate area skincare brand is revealed.

Choo Sung-hoon begins his duties as CEO by visiting the product headquarters to learn about the products. He directly listens to in-house researchers explain how women's intimate areas differ from other parts of the body in terms of pH and skin thickness, and receives detailed explanations regarding customer needs and the necessity of the products. He also attentively listens to actual usage methods and precautions.

Choo Sung-hoon expresses his dilemma, saying, "How am I supposed to sell this? It's not a product I can use myself. I need to feel it and understand it." Upon hearing an explanation that the anus and vagina are relatively close together, Choo Sung-hoon looks at a loss, asking, "So should I show you my butt crack?" Following a researcher's explanation that drying is as important as washing, Choo Sung-hoon boldly states, "When I wash and dry the lower part, I pat it with a towel like I'm hitting it. It's because men need to be strong."

On this day, instead of experiencing the products himself, Choo Sung-hoon has a session where he directly hears from the test group. This is an opportunity to understand what needs consumers have and how these can be reflected in product promotion and pricing. Here, Choo Sung-hoon pours out his own diverse and bold suggestions that can elevate the brand value.

Meanwhile, 'The Boss Is Crazy' is a YouTube channel featuring Choo Sung-hoon and comedian Lee Eun-ji. It is content with the concept of Choo Sung-hoon becoming the 'Jin Jja (President)' to lead companies that have high product competitiveness but still have low market recognition, covering not only business but also promotion methods and strategies.

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*This content was translated by AI.