Lee Gi-chan, who performed 'Cold' at a pharmacy, even received an ad offer from a pharmaceutical company.. Yoo Jae-suk: "Go where they pay you more" [You Quiz][Byeolbyeol TV]

*This content was translated by AI.View Original

Singer Lee Gi-chan revealed that he received an advertising proposal from a pharmaceutical company after his unique busking performance at a pharmacy.

On the 14th, Lee Gi-chan appeared on the tvN variety show 'You Quiz on the Block' (hereinafter 'You Quiz') and shared the behind-the-scenes story of his recent pharmacy busking, which has been generating buzz.

That day, Lee Gi-chan opened up about the topic that made him a hot subject, saying, "It seems like just sitting here is already causing quite a stir. I was just quietly at home singing, but you all shared it a lot."

Lee Gi-chan recently drew attention for his unique busking, visiting pharmacies across the country to perform his signature song 'Cold.' He explained, "'Cold,' released in 2002, is a song I wrote and composed myself 24 years ago. I had been thinking that if the opportunity arose someday, I should remake it," adding, "In July of this year, I released the track with a new arrangement."

He continued, "I thought about whether it would be fun to shoot the music video at an otolaryngology clinic, but it was realistically impossible. So I wondered if it might be interesting to promote 'Cold' by connecting it to pharmacies. But the reaction was better than expected."

In particular, the pharmacy busking was an idea planned directly by Lee Gi-chan. Lee Gi-chan said, "In the past, there was a routine of appearing on broadcasts and variety shows, but that is not the era anymore. Compared to before, the stages where I can sing have also decreased," revealing, "I felt that if I didn't take action myself, it would be difficult to let the public know about me."

Lee Gi-chan purchased a camera himself and reached out to pharmacies for bookings; he visited approximately 13 pharmacies over three to four days. He also employed various methods, such as preparing vitamins himself for the performances and singing other songs first to attract the attention of passersby.

He also revealed the costs incurred for the performances. Lee Gi-chan said, "A music director I am close with lent me the amp, and a fan created the poster draft using AI," revealing that he was surprised to find out from the settlement statement that it cost 189,000 won.

Afterwards, as the pharmacy busking videos spread through social media, the reaction changed. Performance requests began pouring in from pharmacies across the country. Lee Gi-chan stated, "I am receiving a huge number of messages. They are asking me to come to their pharmacies and sing."

In particular, he said, "Several pharmaceutical companies have even made advertising offers," expressing surprise by adding, "I also feel a bit like, 'Is this right?' I was trying to promote my song, but now I am getting ad offers from pharmaceutical companies."

In response, Yoo Jae-suk advised, "When they come, you should say 'thank you' and go. That is the era now. If the justification is the same, go where they pay a little more. (If they) pay less but there are elements that attract me, it is okay to go there. However, if you get greedy, things that could work will not work. Doing your best with a grateful heart is what makes a professional." Hearing this, Lee Gi-chan laughed and said, "I am really going home today having found the answer."

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*This content was translated by AI.View Original