Park Sung-hyuk, new president of the Korea Tourism Organization, is inaugurated

*This content was translated by AI.

The inauguration ceremony of Park Sung-hyuk, the new president of the Korea Tourism Organization (hereinafter referred to as the "Construction") was held at the Wonju headquarters of the corporation on the 7th.

Park Sung-hyuk, the new president, said in his inaugural address, "We will do our best for the national mission of achieving 30 million foreign tourists and the future of the Korean tourism industry."

It suggested ▲ strategic segmentation of the Korean market ▲ establishment of an artificial intelligence-based digital marketing platform that enhances tourist convenience ▲ discovery and commercialization of attractive tourism resources in Korea ▲ reinforcement of win-win networks with the tourism industry and related organizations as key initiatives to achieve 30 million foreign tourists early.

In addition, the executives and employees of the corporation were asked to establish △ a performance-type organizational culture that pursues practical results △ an organizational culture that considers and harmonizes with each other △ an efficient work culture. In addition, he said, "We will stand at the center of leading the win-win of the entire tourism industry by joining hands with tourism-related institutions, industry, and academia."

Park Sung-hyuk, the new president, oversaw global marketing strategies while serving as the head of Cheil Worldwide's global division. He is a marketing expert who has led the establishment and implementation of business strategies in major overseas markets throughout the European and North American general managers.

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*This content was translated by AI.