Kyowon Group, Major Leaguers Kim Hye-sung and Green Umbrella will join hands to support young baseball dreamers

*This content was translated by AI.

Kyowon Group will join hands with major leaguers Kim Hye-sung and Green Umbrella to promote social contribution activities to foster youth baseball and arts and sports talents.

It plans to practice sharing worth a total of 180 million won through the "grade-linked matching donation" involving Kim Hye-sung and the sponsorship of Green Umbrella's arts and sports talent support project "I-Leader Campaign."

On the 8th (Thursday), the Kyowon Group signed a three-way social contribution agreement with Kim Hye-sung and Green Umbrella to promote the project. At the signing ceremony held at the headquarters of the teacher group in Euljiro, Jung-gu, Seoul, officials including Jang Dong-ha, president of the teacher group, Kim Hye-sung, and Yeo Seung-soo, secretary-general of the green umbrella, attended.

This agreement is designed to support the dreams of young people by returning the growth and achievement of companies and individuals to social values. The cooperation was made as Kim Hye-sung agreed to help young people with potential not give up their dreams due to environmental constraints.

Kim Hye-sung continues to impress on the major league stage, joining the LA Dodgers in the 2025 season and winning the World Series (WS) for the first time as a Korean major leaguer fielder. His growth process, which has built up competitiveness through sincere self-management and constant challenges every season, is expected to be an example of the value of effort and challenge to young people.

According to the agreement, whenever Kim Hye-sung hits home runs, hits, and steals during the 2026 Major League, which starts in March, the Kyowon Group accumulates products from affiliates as donated items. If 50 hits and 50 steals are achieved, donations worth up to 150 million won will be created, which will be used to support young baseball dreamers through green umbrellas after the league ends.

With this agreement, Kyowon Group and Kim Hye-sung will continue to seek additional social contribution cooperation measures to support young baseball dreamers.

In addition, the teacher group will donate 30 million won to the "I-Leader" campaign, an arts and sports talent support project run by Green Umbrella. The donation will be used to support education and training of talent in the arts and sports field, including youth baseball.

Kim Hye-sung said, "I think it is meaningful to be able to share meaningful sharing ahead of the season," and added, "As the performance in the game leads to donations, I will try to make good results and make more donations."

An official from the teacher group said, "We hope this agreement will support and motivate young people who are challenging their dreams in their respective positions," and added, "We will continue to support the growth of children through education and sharing."

Meanwhile, the Kyowon Group has supported the development of young baseball dreamers by providing a total of 40 million won to the Korea Little Baseball Federation in October last year and hosting the National Little Baseball Tournament.

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*This content was translated by AI.