*This content was translated by AI.
Hyundai Motor Group Chairman Chung Eui-sun has been moving to China, the United States and India since the beginning of the new year in 2026. It is interpreted as the purpose of directly identifying major business areas such as mobility, hydrogen, AI, and robotics in these countries with great global influence and strengthening future competitiveness.
According to Hyundai Motor Group on the 14th, Chairman Chung accompanied the president's state visit to China on the 4th and 5th to examine the possibility of cooperation with the Chinese industry. He met with Chinese company executives, including CATL Chairman Zeng Yu-chin, Sinopec Chairman Hou Chi-jun, and Yueda Group Chairman Zhang Naiwon, to discuss cooperation models in the hydrogen, battery, and manufacturing sectors.
Hyundai Motor Group maintains the No. 1 global market share in hydrogen vehicles and has a hydrogen fuel cell production base in Guangzhou, China. In the electric vehicle sector, the company launched its first dedicated model "Elexio" last year and launched a sales recovery strategy. Kia also plans to introduce more than one new electric vehicle a year by 2027, starting with EV6. Chairman Chung Eui-sun's schedule is seen as a move to expand the technology-based cooperation axis at a time when the competitive environment in the Chinese market is rapidly changing.
After completing his schedule in China, Chairman Chung immediately moved to Las Vegas on the 6th and 7th to observe CES 2026. Changes in future technology trends such as AI, robotics, and semiconductors were confirmed at the CES site, and discussions continued with global big tech executives such as CEO Nvidia Jensen Hwang and COO Qualcomm Akashi Falkiwala.
Hyundai Motor Group is working on a contract with Nvidia to supply Blackwell GPUs and cooperation to establish an AI technology center in Korea. It is specifying the expansion of physical AI application areas such as AI, autonomous driving, robotics, and production efficiency in vehicles. During the CES period, the Global Leaders Forum (GLF), a global management meeting within the group, was also held, which is considered to have formed an internal consensus on the mid- to long-term business direction.
From the 11th, it moved to India, the world's largest market of 1.4 billion people, and inspected Hyundai Motor's Chennai plant, Kia Anantapur plant, and Hyundai Motor's Pune plant from the 12th to the 13th. India is speeding up its development of the manufacturing industry based on the "Make in India" policy and the Production Linked Incentive (PLI) system, making it a top growth market for global companies.
Hyundai Motor Group has maintained its second-largest share in India by establishing a production, sales, and service system for 30 years since entering India in 1996. It recently acquired GM's Pune plant to produce a small SUV called Venue and plans to increase its production capacity to 250,000 units a year in the future to expand its total production capacity in India to 1.5 million units a year.
Chairman Chung reaffirmed the message that India should be fostered as a manufacturing and export base rather than a simple consumer market. It also emphasized the importance of "localized competitiveness" such as quality, service, organizational culture, and customer response strategies, and ordered strategies specializing in India.
At this year's New Year's party, Chairman Chung emphasized leading new industrial standards by improving the constitution and strengthening the competitiveness of the ecosystem. This global field schedule is an extension of the stance, and Hyundai Motor Group's strategy is to respond to future market transitions by building the axis of future businesses such as hydrogen, batteries, AI, robotics, and mobility.
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*This content was translated by AI.
