Coupang Begins Rewarding 33.7 Million Customers 'Greatest Ever'.. "Customer trust, get it back with benefits"

*This content was translated by AI.

Coupang's biggest compensation plan ever announced with a sense of responsibility for the leakage of personal information has finally been unveiled.

From 10 a.m. on the 15th, Coupang began paying a total of 50,000 won per person to 33.7 million customers.

The measure, which amounts to 1.685 trillion won in total compensation alone, is seen as a strong will to restore customer trust that has collapsed to more than four times the combined net profit (384.1 billion won) of Coupang in the first three quarters of last year.

The core of the compensation plan lies in the "real benefits" that customers can feel.

Coupang started downloading the app with a banner that said, "We will give you a purchase voucher" when accessing the app.

Contrary to some concerns that it was an initial "marketing coupon," Coupang secured more than 140,000 rocket delivery products that could be purchased for less than 5,000 won in line with the launch of the compensation plan.

In fact, the Coupang app was applied with a right to use, and many items marked with "0 won" were seen.

On the online community, reviews are pouring out that "I bought 20 bottles of bottled water for 0 won" and "I paid for 5 bags of ramen for only 300 won." In particular, the intuitive system in which the right to use is automatically applied when placed in the shopping basket is evaluated to maximize the convenience of shopping. For Wow members who do not have a minimum order amount condition, there is simply an opportunity for "free shopping."

Coupang is not limited to its own shopping mall, but has expanded its coverage to all areas of services such as Coupang Eats (delivery), Coupang Travel (travel), and Allux (luxury beauty and fashion).

Coupang Travel has more than 700 types of ticket products, including snow sledding, theme parks, and kids' cafes that can be enjoyed for less than 20,000 won, and R.LUX has increased the utilization of compensation rights by deploying a large number of high-quality products ranging from 20,000 won to 30,000 won, including hand cream and lip balm from premium brands. Coupang Eats has given consideration to enjoy pizza, cold noodles, and coffee at exceptional prices in connection with the Free Delivery section.

Industry officials say Coupang's compensation scale (about KRW 1.65 trillion) is "extraordinary and unconventional." This is more than four times Coupang's combined net profit in the three quarters of last year, which is interpreted as reflecting the management's strong will to keep its promises to customers and rebuild brand trust even at the risk of a short-term deterioration in profits.

In particular, the compensation is drawing attention in that it includes not only active members but also those who have already withdrawn.

Wow members can use the voucher with free delivery without any condition of the order amount, and general members can use it if they meet the existing free delivery standard (19,800 won). Even a withdrawal member can receive a pass within up to three days if he or she rejoins the existing number.

"Coupang's method of responding with an overwhelming amount of compensation and convenient service experience rather than excuses after the accident will be a new model for crisis management," a distribution industry official said. "This measure is expected to be a watershed moment for Coupang to take a leap forward as a national shopping platform."

An official from Coupang said, "We plan to work closely with our partners and make all-out efforts to supply and demand smoothly in order to prevent the product from being sold out due to the rush to use purchase passes."

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*This content was translated by AI.