Maeil Dairy's 'Banana Is Originally White' design gold

*This content was translated by AI.

Maeil Dairy's "Banana is Originally White" was honored with a gold prize in visual communication at the Global Design It Award, the most prestigious award ceremony in the domestic design industry, for its original package design.

Hosted by the Korea Design Industry Association, the "Global Design It Awards" is a prestigious competition that has discovered and awarded excellent design projects by numerous designers, companies, and local governments at home and abroad since 2011. This award is all the more meaningful because it was recognized on the international stage that the brand's tenacious philosophy, which has been maintained for nearly 20 years, was fully embodied in design beyond the aesthetics of a simple package.

"Banana is originally white" is a steady seller brand that has been around for nearly 20 years since its launch in 2006, and has consistently emphasized the brand philosophy of focusing on "essence." Unlike many products that have focused on the "yellow image," which is the surface of bananas, Maeil Dairy conceived the brand concept in that the flesh of bananas we actually eat is white.

This shift of thinking also led to the principle of product development. It has been advocating "real banana milk that is enjoyed healthily" rather than "milk that simply mimics banana taste" as a nutritional design that adds low fat and actual banana juice to pigment-free. The award-winning package design was also praised for visually revealing the essence of this brand.

A Maeil Dairy official who spoke with this newspaper on the phone said, "The reason why banana has been white and has been constantly loved is that consumers have recognized the 'honesty' of thinking about taste and health."

Meanwhile, a total of three products are being introduced called "Banana is Originally White."

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*This content was translated by AI.