*This content was translated by AI.
Nongshim will introduce a new TV commercial of Shin Ramen on the 30th for the new year of 2026. This advertisement is the first campaign of Shin Ramen, which marks its 40th anniversary this year, and features a good expression of the value of Shin Ramen as a lifestyle brand that has been with the lives of all the people for 40 years beyond simple ramen.
The advertisement highlighted the daily lives of the people who faithfully live in their respective positions, such as students, firefighters, and athletes, along with the main copy, "We always have Shin Ramen," expressing the brand's existence that Shin Ramen becomes a warm force at every moment with Shin Ramen's own sensibility.
In particular, it emphasized the meaning that Shin Ramen will be with you in every moment of the new year when you need support, comfort, determination and hope through a structure that repeats "If you're going to go one step further," "If you're on a journey of different dreams," and "If you have someone to keep."
At the end of the video, Shin Ramen's global slogan, "Spicy Happiness in Noodles," was exposed to naturally reflect the status of Shin Ramen, which gives spicy happiness to people around the world beyond Korea.
"This new year's advertisement focused on promoting the value of Shin Ramen, which has been sharing the joys, sorrows and sorrows of the people, to commemorate the 40th anniversary of the launch of Shin Ramen," a Nongshim official who spoke with this newspaper on the phone said. "I hope everyone starting a new year will have a heartbreaking year with Shin Ramen."
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*This content was translated by AI.
