Shin Ramen Gold Sells 10 Million Bags in a Month

*This content was translated by AI.

"Shinramen Gold," which was introduced to mark the 40th anniversary of the launch of Nongshim's Shinramen, has been receiving an explosive response from the beginning of its launch.

Nongshim said sales of "Shinramen Gold," which was released on the 2nd of last month, exceeded 10 million in about a month after its launch. In particular, E-Mart's cumulative sales of ramen categories rose to third place after Nongshim Shin Ramen and Chapagetti from the launch to the 29th of last month. This is analyzed as a result of synergy between the brand power and differentiated product power of Shin Ramen, Korea's representative ramen.

To mark the 40th anniversary of the launch of Shin Ramen by Nongshim, Shin Ramen Gold is a product that combines the taste of chicken soup, the main flavor of the global ramen market, with the unique Korean spicy taste of Shin Ramen. It embodies a unique scent that blends with chicken broth with turmeric and cumin in a thick and savory broth brewed from chicken.

An official from Nongshim who spoke to this newspaper by phone said, "Shinramen Gold is a product that focuses on Nongshim's R&D know-how and pursues the 'golden ratio' of taste."

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*This content was translated by AI.