2026 Recruitment of sports marketing professional manpower training project operating institution

*This content was translated by AI.

The Korea Sports Promotion Foundation will recruit an operating institution for the "2026 Sports Marketing Professional Training Project" to cultivate practical talents in the sports service industry.

Starting this year, the system operated by existing private institutions will be converted to university-led to enhance education expertise and strengthen practical education based on industry-academia cooperation. As a result, it is expected to produce professional manpower that meets field demand based on more systematic education infrastructure and customized programs.

Among the institutions corresponding to universities and industry-academic cooperation groups under Article 2 of the Higher Education Act, all departments and major tracks related to the project, as well as recent educational and industry-academic cooperation results, and an operating system such as administration and accounting can be applied.

Universities selected as operating institutions should operate practical training courses that reflect more than 70% of the standard curriculum provided by the Korea Sports Corporation in three areas (sports marketing, agents, and data analysis) by December. The remaining 30% should be composed of autonomous programs for each university centered on field practice, such as practice, regional connection, and participation in sports competitions, and more than 30% of each field should be reflected in order to provide an even curriculum.

The Sports Corporation will select a total of two universities, one each in the metropolitan and non-capital areas, and aims to produce a total of 100 graduates for each operating institution. Selected universities can receive up to 200 million won per year for the operation of workshops, mentoring, and seminars, including theoretical education.

Universities wishing to participate in the project must complete both online applications through "Irana Help" and offline applications (visit and mail) to the Sports Corporation by 16:00 on the 23rd (Mon). However, overlapping support for each university is not possible, and more information can be found on the website of the Korea Sports Corporation.

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*This content was translated by AI.