Polestar Opens 'Polestar Stay' Business With Car and Accommodation

*This content was translated by AI.

Polestar Korea announced on the 13th that it will launch a Polestar Stay business that combines its electric vehicles and accommodation services into one. It was created in collaboration with StayFolio, an investment platform, and provides electric vehicles when you stay.

A program has also been set up for buyers who have purchased Polestar's electric vehicles earlier. It targets all retail consumers who purchased Polestar 4 vehicles first, and will be available once a year from the 1st of next month. In particular, this service has a limitation that it can only be used in a limited travel space called Jeju Island, but Polestar Korea is looking forward to the success of its business.

Polestar is offering a combination of accommodation and car use to expand sustainable value that people practice in their daily lives to travel. In other words, it is a customer loyalty program designed to allow people to experience Polestar's unique lifestyle from the moment they get on a car to the moment they stay in the space and rest.

Cars and lifestyles cannot exist separately. This is the same reason that almost all premium manufacturers, including Europe, launch lifestyle brands or support various programs along with cars. This is why Polestar's challenge to become a European premium performance electric vehicle maker is not different.

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*This content was translated by AI.