Genesis Officially Enters French Market... Accelerating European Territorial Expansion

*This content was translated by AI.

Genesis is entering the French market, home to art and sophistication. Genesis Europe announced its entry into the French market through an official announcement in Frankfurt on February 12, expressing its willingness to further strengthen its position as a premium brand in Europe. The decision is interpreted as a strategic move by Genesis, which has successfully settled in Italy since its launch in Europe in 2021, following Germany, the United Kingdom, and Switzerland. Genesis plans to continue its growth across the European market by expanding its presence to the Netherlands and Spain, including France, this year.

The key to targeting the French market is a differentiated customer experience that combines the brand's identity, "dynamic elegance," and Korea's unique hospitality spirit, "guest" culture. Based on the philosophy of treating customers as "precious customers" rather than just consumers, Genesis plans to provide unique services not only in the quality of its products but also in the entire process of purchase and ownership. In particular, for French consumers who value design and style, Genesis' unique characters, detailed details, and innovative technologies that maximize user experience are expected to serve as a powerful appeal.

The sales network will begin full-fledged operations this spring, starting with two retail bases opening in Paris and Lille. Genesis will expand its customer contact point through a dedicated network while building a comprehensive network of services across France by the end of 2028, building a long-term trust relationship. In line with the electrification trend in the European market, the initial launch lineup consists of three premium pure electric vehicle models, including the brand's first dedicated electric vehicle, the GV60, and the Electrified G70, and the Electrified G80. Based on cutting-edge technology and dynamic driving performance, these models have been finely tailored to the demanding needs of European customers and have already demonstrated their value with multiple awards in the global market.

Furthermore, France is expected to be an important stage to imprint the high-performance image of Genesis. Genesis will compete in this year's 2026 FIA World Endurance Championships (WEC) as a "Genesis Magma Racing" team, participating in the entire season, including France's iconic race "Le Mans 24 o'clock." The racing team, based in Le Castellé, France, plans to showcase Genesis's precision technology and reliability worldwide through its GMR-001 hypercar in the LMDh category. The technological innovations developed here are also meaningful in that they serve as the basis for improving the performance of the entire Genesis lineup, which will be mass-produced in the future.

Peter Kronshnable, managing director of Genesis Europe, said he was very happy to introduce Genesis as France is a market representing sophistication and innovation, stressing that its carefully prepared electrification lineup for European customers and Korean values will set a new premium standard for the French market. In conclusion, Genesis' entry into France will be an important milestone in Genesis' journey to become a design-oriented high-performance brand, and it is expected to secure solid dominance in the European luxury car market through various strategies that encompass electricity and motorsports.

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*This content was translated by AI.