* Translated by Papago

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MINI Cooper SE Paul Smith Edition Launched in Korea, 100 Sold Out 'Proof of Hot Popularity'

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*This content was translated by AI.

Dior-Electric MINI Cooper SE Paul Smith Edition

MINI Korea has officially launched a limited edition electric vehicle "Dior-Electric MINI Cooper SE Paul Smith Edition" in Korea that reflects British designer Paul Smith's design elements. The two sides have been collaborating since 1998, and this edition is a new product based on craftsmanship and innovation. All 100 units of the model in question were sold out within a month after the pre-booking began in January, and MINI Korea decided to introduce additional supplies and launch internal combustion engine models in the second half of the year thanks to its support.

The exterior is available in three colors: "Inspired White," "Statement Gray," and "Midnight Black." The roof, radiator grill rim, and side mirror caps were applied with "Nottingham Green" colors inspired by Paul Smith's hometown. In particular, a signature stripe is placed behind the driver's B-pillar to emphasize its identity, and it is equipped with an 18-inch night flash spoke black wheel and a wheel cap and tailgate handle with Paul Smith lettering. The bottom band of the body considered sustainability by using recycled materials from fishing nets that had expired.

The interior is harmonized with the signature stripe pattern fabric dashboard and JCW sports sheets. Stripe straps and lettering were added at the bottom of the sports steering wheel, and "Falls Rabbit" graphics were applied to the floor mat. The central 240mm circular OLED display and MINI app will be provided with an edition-only background and theme, and the door room will be engraved with the phrase "Every day is a new starting!" which is a brand philosophy.

Dior-Electric MINI Cooper SE Paul Smith Edition

The power train is equipped with an electric motor that exerts a maximum output of 218 horsepower and a maximum torque of 33.7kg·m, reaching 100km/h in 6.7 seconds from a stopped state. It is equipped with a battery with a capacity of 54.2 kWh and can drive 300km based on domestic certification on a single charge, and the combined total cost is 5.3km/kWh. Fast charging takes about 30 minutes from 10% to 80% of the remaining battery capacity.

Safety and convenience specifications include stop & go support active cruise control, lane keeping assist, surround view, and drive recorder. It also has a Harman Kardon sound system, a head-up display, a panoramic glass roof, and a driver's seat massage function. The domestic sales price is 59.7 million won, and up to 9.15 million won in subsidies for electric vehicle purchases can be provided depending on local governments.

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*This content was translated by AI.

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