*This content was translated by AI.
Audi and SAIC Motor's joint brand "AUDI" has adjusted the official sales price of the E5 Sportback, an electric vehicle model exclusively for China. It eventually cut prices on lower-than-expected sales. The model is the first mass-produced model to remove the 'Four Rings' logo, which symbolized Audi, and place the English name 'AUDI' lettering at the front.
At the time of its launch, Audi made headlines about how much effort it put into China to discard the four ring logos, but the actual sales volume did not meet expectations. In particular, this model was the result of joint development with local partners to strengthen the brand's position in the Chinese market.
The sale price starts at about 235,900 yuan (W44 million) for the introductory Pioneer model, while the mid-trim Pioneer Plus and the four-wheel-drive model Pioneer Quattro are set at about 269,900 yuan (W50 million). Flagship Quattro, the top trim, costs about 319,900 yuan (W59 million).
The E5 Sportback is a large sedan with specifications of 4,881mm in length, 1,960mm in width, and 1,479mm in height, and has secured ample indoor space through a wheelbase of 2,950mm. In terms of performance, it produces an output of 579 kW (approximately 787 horsepower) based on the top flagship quattro trim, with only 3.4 seconds to reach 100 km/h from standstill. The battery is equipped with 76kWh and 100kWh capacities depending on the trim, and the driving distance was achieved from a minimum of 618km to a maximum of 773km per charge based on China's CLTC. It takes 17 minutes to charge from 10% to 80% with the application of the 800V high voltage system. In fact, it was evaluated as flawless in terms of performance.
The interior is equipped with an infotainment system integrated with three large displays and an AI digital assistant to highlight the digital user experience. The exterior has a future-oriented design by applying a flexible spotback silhouette and digital matrix LED headlights. However, in terms of price, Chinese Audi, which abandoned its German counterpart due to the fact that it was pushed by Zicker and Xiaomi SU7 appeared, was pushed to the bottom of the purchasing list. However, Audi plans to step up its efforts to tap into the Chinese electric vehicle market by reinforcing additional electrification lineups including SUVs and sedans within the next three years.
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*This content was translated by AI.
