中 BYD's first monthly overseas sales ahead of domestic sales

*This content was translated by AI.

BYD is looking for a way out through overseas exports amid unfavorable factors such as slowing demand in China's domestic market and the end of subsidies. As of February 2026, BYD's monthly overseas sales exceeded China's domestic sales for the first time ever.

BYD's total sales in February 2026 were 190,190 units, down 41.1% year-over-year. This is the result of the complete end of the Chinese government's subsidies for purchasing new energy vehicles (NEVs) and a decrease in business days due to the Lunar New Year holiday. In particular, domestic sales in China have plunged 36-41%, continuing their downward trend for six consecutive months. As a result, in the domestic market, rival Gely has outperformed BYD for the second consecutive month, threatening its market share.

On the other hand, overseas markets are growing rapidly. Overseas shipments rose 50.1 percent on-year to 100,600 units in February, accounting for more than half of the total sales. The figure has topped 100,000 monthly exports for the fourth consecutive month, and its overseas share has been expanding sharply since early 2026, after rising from 10% in 2024 to 23% in 2025.

Driven by strong exports, BYD ranked sixth in the global auto sales ranking in 2025, beating Ford in the U.S. for the first time ever. In the non-Chinese electric vehicle market, it has surpassed Hyundai Motor Group to rank third in sales after Tesla and BMW, increasing its global influence.

BYD has set its target for overseas sales in 2026 at 1.3 million units, up 25% year-on-year. To this end, it plans to operate local production bases in major bases such as Thailand, Brazil, and Hungary, and expand its overseas distribution network to more than 2,000 by the end of 2026. It also plans to maintain global price competitiveness by increasing the proportion of its own transport fleet, the BYD Explorer, to 60% and reducing logistics costs by 25%.

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*This content was translated by AI.