SMX Mega MGC Coffee Starts Season 2 of 'SMGC' Campaign

*This content was translated by AI.

SM Entertainment (SM Entertainment, hereinafter SM) will hold the second season of the 'SMGC' campaign in partnership with MGC Global Mega MGC Coffee (hereinafter Mega MGC Coffee).

SM and Mega MGC Coffee held an agreement ceremony for the second season of the "SMGC" project at SM Entertainment headquarters in Seongsu-dong, Seoul on the afternoon of March 9, and SM co-CEO Tak Young-joon and Mega MGC Coffee Chairman Kim Dae-young attended the site to shine.

Following Season 1, various SM artists will participate in the campaign, and the lineup will be released sequentially through teasing contents to be opened later.

In addition, EXO, NCT WISH, and Harts-to-Harts will be named in the lineup of "M Countdown X Mega Concert" to be held at Inspire Arena in Yeongjong-do, Incheon, on May 30, and will perform a variety of stages, which will be well received.

In February last year, the two companies drew attention by providing experiences of meeting and communicating SM's top artists in various ways at Mega MGC coffee shops across the country with the aim of establishing a new platform to experience K-pop culture anywhere in the country.

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*This content was translated by AI.