Tourism Organization welcomes BTS' global fandom, hospitality campaign...Promoting the charm of Korean tourism

*This content was translated by AI.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (hereinafter referred to as the "Corporation") will launch a variety of hospitality campaigns and promote the charm of Korean tourism to mark the comeback performance of BTS (BTS) at Gwanghwamun Square on the 21st. The corporation will strengthen online and offline-linked marketing so that BTS global fans can watch performances lead to practical tourism, experiences, and local visits.

First, in the Gwanghwamun area, Korean tourism promotional videos are transmitted through outdoor electronic boards, and large hospitality banners welcoming global fans are hung on the outer wall of the Government Complex Seoul. In front of Exit 6 of Gwanghwamun Station near Sejong-daero Standing Stone, a promotional booth will be operated with the Korea Creative Content Agency to introduce K-content and information necessary for travel to fans, and to provide experience events and souvenirs.

The Hiker Ground, a Korean tourism promotion center located near Gwanghwamun, will be transformed into a purple theme space and hold various events such as beverage discounts and dance and song competition programs. In particular, it will be extended until midnight on the day of the performance and provide free bathroom opening, cell phone charging services, and Wi-Fi.

It will also promote online tourism promotions. The Korean tourism integration platform "VISITKOREA (hereinafter referred to as 'VK')" focuses on attractive tourist attractions near music video filming locations and performance venues through special exhibitions. NOL Universe's foreign-only platform "NOL World" provides discounts on tourism and experience products for foreigners. It also distributes card news through SNS channels of overseas branches of the corporation, and guides foreign tourists to necessary information such as performance information, payment methods, and transportation.

It also supports global influencers' production of promotional content in Korea. The selected influencers will be given an experience voucher to experience K-culture, tourism, and food directly, and will provide close-up concierge services such as recommending optimal filming courses and cooperating with filming.

It will also strengthen the provision of travel information so that fans can enjoy the performance safely. The 1330 Tourism Interpretation Guide and Tourism Information Center will be expanded to provide essential information in multiple languages such as venue transportation, late-night travel, and nearby medical institutions. It also supports on-site safety by providing tourist reference information and travel precautions related to the venue of the performance through the VK web and app.

"The BTS comeback performance is the best stage to promote the charm of Korean tourism to fans around the world," said Han Yeo-ok, head of the International Tourism Content Office. "We will make every effort to support hospitality and convenience so that fans can return with unforgettable memories in Korea."

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*This content was translated by AI.