Coupang purchased 20 tons of Hallabong to support Jeju farmers...2026 Rocket Fresh Day

*This content was translated by AI.

Coupang announced on the 17th that it will hold a large-scale discount event for persimmon until the 22nd in partnership with the Jeju Cooperative Joint Business Corporation (Jeju Tribute).

Coupang organized the event to help Jeju farmers who are on the verge of falling commodity prices and falling income as the domestic supply of low-priced mandarins increases. The time when mandarins are mainly imported coincides with the shipment of Jeju Hallabong, Cheonhyehyang, and Red Hyang, which are all the more meaningful as they are held amid a growing sense of crisis among local farmers.

This Jeju Farmhouse Win-Win Exhibition is part of the largest fresh food event in the first half of the year "2026 Rocket Fresh Day." For this event, Coupang preemptively purchased about 20 tons of persimmons, including Jeju Cheonhyehyang and Hallabong, to ease the burden of inventory in mountain areas. For three days from the 20th to the 22nd, we will focus on promoting consumption by introducing Jeju-made persimmons at a discount of up to 30%.

For the large-scale event, the Jeju Tribunal formed a high-quality persimmon at a stable mountain price in consultation with local farmers. Coupang introduces Jeju-made persimmons with excellent taste and freshness as early morning delivery at a discounted price.

Jeju Tributes, which were invested by 19 local agricultural cooperatives in the province, have supported the distribution of agricultural products and direct transactions of Jeju farmers, including tangerines. Local farmers in Jeju are expecting to expand their sales channels through Coupang amid price competition with imported products.

An official from Coupang said, "We prepared this event in close cooperation with Jeju Tributes to relieve Jeju farmers' suffering from the double trouble of expanding the supply of imported fruits and sluggish consumption," adding, "We hope that more customers will experience the excellent quality of Jeju's persimmons raised by smart farm technology and farmers' craftsmanship, and support our farmers."

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*This content was translated by AI.