MINI BEV Membership Launched To Create EV Customer Experience

*This content was translated by AI.

MINI Korea launched "MINI BEV Membership" on March 18, 2026, which allows customers who purchase new cars to experience pure electric vehicles for up to a week. The program is designed to provide MINI customers with the value and driving experience of electric vehicles, and the "Dior-Electric MINI Cooper SE" will be offered as a test-drive vehicle.Customers who have purchased MINI new cars since March 1, 2026 are eligible for use.

When a target customer registers a vehicle on the "MINI Vantage" mobile app, a membership pass will be automatically issued, and one test drive reservation can be made within 90 days of vehicle purchase. The test drive period is set for a total of seven days, and MINI Korea will pay for all vehicle charging costs, tolls, and insurance premiums incurred within the period. However, in the event of an accident, the user must bear the out-of-pocket expenses.

The receipt and return of test-drive vehicles will take place at the BMW Charging Hub Lounge in Jung-gu, Seoul, and eight MINI exhibition halls nationwide. Operational bases include Gangnam, Yongsan, and Samsung exhibition halls in Seoul, Ilsan exhibition hall in Gyeonggi-do, Gyeyang exhibition hall in Incheon, Haeundae exhibition hall in Busan, Daejeon exhibition hall, and Daegu exhibition hall. Customers can select and use the desired location when making a reservation.The reservation page will open for the first time on March 18 and will accept reservations on the 30th of every month in the future.

Details are available through the MINI Vantage app or the MINI Communication Center. MINI Korea currently operates a lineup of electric vehicles, including Dior-Electric MINI Cooper, Aceman and Countryman, with a 23.6% share of pure electric vehicles in domestic sales last year.

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*This content was translated by AI.