Lotte Card Launches 'Consumer Committee on Trust Management'

*This content was translated by AI.

Lotte Card formed a "Trust Management Consumer Committee" to restore financial consumer-centered management and customer trust and held a launch ceremony on the 18th.

The launch ceremony was held at Lotte Card headquarters in Jongno-gu, Seoul, attended by Kim Sun-hee, head of financial consumer protection (CCO), and 14 newly appointed consumer committee members.

Lotte Card has expanded and reorganized the "Customer Panel," a customer participation system that has been operated since 2014, and established the Consumer Committee. The Consumer Committee will be subdivided into a trust recovery council, an inclusive financial council, and a win-win financial council to operate flexibly according to the purpose and the expertise of the members.

The committee consisted of a total of 15 members. It was selected evenly by age group from 20s to 60s so that opinions from various customers could be collected. In particular, it plans to reduce the inconvenience experienced by the financially vulnerable group in the process of using financial services, including two members of the visually impaired, and increase accessibility.

The 12th Customer Panel, which was operated last year, drew 56 improvements that improve accessibility and convenience of services frequently used by customers, such as app main screens, product application processes, and automatic payment.

"We have expanded the role of the existing customer panel to launch a consumer committee with the aim of creating finance for consumers with customers," said a Lotte Card official who spoke to this newspaper by phone.

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*This content was translated by AI.