*This content was translated by AI.
Chabot Motors has unveiled the domestic sales price of its flagship model "Ram 1500" of the U.S. pickup truck brand Ram and started a pre-contract. The disclosure of prices and conditions was first made ahead of full-scale sales in April, and it is interpreted as a sign that the parallel import-oriented structure of the domestic import pickup truck market is converted to an official sales system.
The disclosed sales price is 149 million won for the limited trim, including VAT, and 154 million won for the high-performance off-road trim RHO. Both models are equipped with a 3.0L hurricane series six-cylinder twin turbo engine to provide a maximum output of 540 horsepower and a maximum torque of 72kgf·m. The RHO trim is capable of reaching from 0 to 100 km/h in 4.6 seconds.
Ram 1500 meets the criteria for classification of domestic trucks and is subject to a reduction in employment registration tax and a refund of VAT for individuals and corporations. The pre-contract will be made through a dedicated website and call center, and the down payment of 5 million won will be fully refunded upon termination.
The limited trim implements a passenger sedan-level interior with premium leather seats, large touch screens over 12 inches, and aircraft cockpit-style digital interfaces. The RHO trim is aimed at outdoor demand with a dedicated suspension and a specialized setting for rough driving. The RAM 1500 provides more than 5 tons of towing capacity, 1 ton loading capacity, and ride comfort through air suspension.
Chabot Motors will open official service centers simultaneously in six regions, including Seoul, Ilsan, Bundang, Yongin, Daegu, and Busan, in time for the delivery of vehicles in April. It plans to apply the exhibition hall, parts supply chain, and technical manpower infrastructure that it has established by operating as an official source of income for Ineos Grenade to RAM. The plan is to solve the problem of delays in supply and demand of parts and maintenance gaps that occurred during parallel imports through an official system. There will also be a pop-up exhibition hall in Songpa-gu, Seoul.
The RAM 1500 sells about 380,000 units annually in the United States and represents the North American pickup market, along with the Ford F-150 and Chevrolet Silverado. Demand has been in the form of parallel imports in Korea, but the official entry has increased purchase safety and follow-up management reliability.
Chung Jin-gu, CEO of Chabot Motors, emphasized the value of official services, saying, "We have introduced RAM, which is also a standard in the United States, the home of pickup trucks."
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*This content was translated by AI.
