*This content was translated by AI.

Genesis brand participated in the 2026 New York International Auto Show held at the Jacob Javits Convention Center in New York on the 1st (local time) and unveiled the GV70 Graphite Edition for the first time in the world.
This model is the second graphite edition after the G70, and it has strengthened sporty sensibility by applying exclusive internal and external designs. The exterior features 21-inch dark metallic glossy alloy wheels, dedicated red brake calipers, glossy black side mirrors, and dark chrome details. The interior is equipped with ultra-marine-colored Napa leather and suede sheets, new carbon pattern garnish, and exclusive welcome/goodbye animation.

Genesis also displayed the concept of G90 wingback for the first time in the North American market. The model is a concept car that maintains the long wheel base of the G90 and presents the possibility of a grand tourner wagon. The exterior has a green tone color and a dedicated 22-inch wheel, while the interior is finished with quilting pattern suede sports sheets and magma logos. It also introduced the GV60 magma with its high-performance vision and the 1:2-scale model of the GMR-001 hypercar, which will compete in this year's World Endurance Championship (WEC) hypercar class. The Genesis Magma Racing Team will compete in all rounds of the WEC including the 24:00 Le Mans, and will compete in the Lone Star Le Mans competition in Austin, Texas, in September.
Genesis will display a total of 10 vehicles in an exhibition space of about 322 pyeong at the auto show, which runs through April 12. The interior of the exhibition hall consisted of graphite zones, magma zones, magma racing zones, and prestige black zones. Under Hyundai Motor Group's investment plan in the U.S., Genesis plans to launch 22 new and major change models in the North American market by 2030.

Hyundai Motor, meanwhile, sold 41,537 units in January and 61,850 units in March, with global overall sales reaching 975,213 units in the first quarter. The Genesis brand sold a total of 8,671 units in the country in January, including 2,993 units of G80s, 2,386 units of GV80s, and 2,702 units of GV70s.
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*This content was translated by AI.
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