Tourism Organization Tempts Global Runners With 'Gyeongju Cherry Blossom Marathon'... K-Sports Tourism Spurs

*This content was translated by AI.

The Korea Tourism Organization (President Park Sung-hyuk, hereinafter referred to as the Corporation) will attract 551 foreign tourists to the 33rd Gyeongju Cherry Blossom Marathon, which will be held on the 4th and expand the K-marathon brand.

About 82% of all foreign runners participating in this competition are tourists who have been invited directly through overseas branches of the corporation. In line with the global "learning" craze, active marketing in major Asian cities such as Manila, Bangkok, Beijing, Taipei, Hong Kong, and Fukoka attracted overseas participants, up 50% from the previous year. In particular, UNESCO's World Heritage Site has drawn great response by focusing on its attraction of driving through Gyeongju's landmarks and cherry blossom tunnels in full bloom.

It provides customized convenience to minimize language barriers and inconveniences for foreign runners. While securing the right to participate in the competition in advance, on the 3rd, the day before the competition, a dedicated desk will be operated at the Gyeongju Hilton Hotel to guide information on Gyeongju and nearby tourist destinations and distribute race packs and souvenirs. In addition, on the day of the competition, an interpreter will be assigned to the site to help smooth participation in the competition.

"The Gyeongju Cherry Blossom Marathon is the best sports tourism content to experience Korea's beautiful nature and history together," said Ban Ho-cheol, head of the corporation's theme content team. "We will continue to contribute to revitalizing the local economy by expanding regional-specific contents and events aimed at runners around the world into high value-added tourism products."

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*This content was translated by AI.